Google Goggles: What is it, and Does it Still Work?

Gunel Ismayilova

Jun 27, 2024

7 min read

Google Goggles

Google Goggles is an image recognition mobile app developed by Google. Google Goggles was released for the first time on October 5, 2010. Google Goggles works through a complex process of image recognition technology. Google Goggles is used for image recognition purposes from images taken by smartphones.


Google Goggles requires an internet connection to function properly because it relies on accessing Google's databases and services for image recognition, information retrieval, and other features. To use Google Goggles, simply launch the app, and point the device's camera at the object to identify and view the results displayed on your screen. To read QR codes with Google Goggles, start by launching the app on the mobile device.


Google Goggles is no longer available as it was officially discontinued on August 20, 2018. Google Goggles underwent a transition and eventual discontinuation due to several factors, including a combination of technological advancements, shifting user preferences, changes in Google's product strategy, and market dynamics within the mobile app ecosystem.

What is Google Goggles?

Google Goggles is an image recognition mobile app developed by Google. Google Goggles allows users to conduct searches based on pictures taken by handheld devices. For example, users take a picture of a famous landmark to search for information about it or scan a product's barcode to retrieve information about the product. The app recognizes objects, landmarks, barcodes, and text and solves Sudoku puzzles.


Google Goggles’ history: When was Goggles released?

Google Goggles was released for the first time on October 5, 2010. Google Goggles was initially launched as a beta version exclusively for Android devices, it quickly garnered attention for its unique ability to conduct searches based on images captured by the device's camera. This marked a significant advancement in visual search technology, enabling users to extract information from the world around them simply by pointing their smartphone camera at objects, landmarks, barcodes, and even text.


The app's functionalities expanded over time, allowing users to perform various tasks beyond basic image recognition. For instance, Google Goggles identifies historical landmarks, providing users with detailed information about the sites they photographed. It offered the convenience of scanning barcodes and QR codes to retrieve product information, compare prices, and even facilitate online purchases.

How Does Google Goggles Work?

Google Goggles works through a complex process of image recognition technology. The goggles of object reading feature identifies items, landmarks, text, barcodes, or other visual elements in images when a user takes a photo using the app.


Google Goggles processes the image based on advanced algorithms as soon as the image is captured. The processing involves extracting relevant features and patterns from the image, such as shapes, colors, textures, and other visual cues. Subsequently, the app proceeds to extract distinctive features within the image. These features served as the basis for comparison against a vast database of known objects, landmarks, text, and other visual elements. Using pattern matching and machine learning algorithms, Google Goggles attempted to recognize and classify the image's content. The Google Goggles retrieve relevant information from different sources after successful recognition. These sources include Google's search index, product databases, online repositories, and other sources of information. Finally, the app presents the results of its analysis to the user. The content typically includes text, links to related websites, product listings, and other relevant information.

What is Google Goggles Used for?

Google Goggles is used for image recognition purposes from images taken by smartphones. Google Goggles is used for a variety of purposes listed below.


  • Identifying objects, including landmarks, artwork, logos, and 2D objects.
  • Scanning barcodes and QR codes to retrieve product information
  • Extracting text from images.
  • Adding contacts to the address book by scanning business cards.
  • Solving Sudoku puzzles by capturing a photo of the puzzle
  • Translating foreign language text captured in images


Google Goggles Requires an Internet Connection to Work

Yes, Google Goggles requires an internet connection to function properly because it relies on accessing Google's databases and services for image recognition, information retrieval, and other features. Images captured with Google Goggles are sent to Google's servers for analysis and processing. These servers use complex algorithms and machine-learning techniques to identify objects, landmarks, text, or barcodes within the image.


Additionally, features like text recognition (OCR) and language translation relied on online services provided by Google. The app sends the extracted text data to Google's servers for translation and other processing and then retrieves the translated text back to the user's device. As a result, Google Goggles is unable to effectively perform these functions without an active internet connection, as it is unable to access the necessary databases, services, and information sources hosted online.

How Do You Use Google Goggles?

To use Google Goggles, simply launch the app, and point the device's camera at the object to identify and view the results displayed on your screen. Using Google Goggles is a straightforward process. After downloading and installing the app on your mobile device, you launch it and access its camera functionality. Next, you point your device's camera at the object, barcode, text, or landmark you want to identify or search for information, ensuring it's well-lit and properly framed within the camera's viewfinder. Goggles uses Google Goggles image search and machine learning algorithms to analyze the captured image. Within seconds, the app displays the results on your screen, providing information about the identified object, related search results, product listings, text translations, or other relevant details. Depending on the type of image captured and the results provided, you can interact further by tapping on search results, following links to related websites, or sharing the information with others.


How to Read QR Codes with Google Goggle

To read QR codes with Google Goggles, start by launching the app on the mobile device. Then, navigate to the camera function within the app. Position the device so the QR code is within the camera's viewfinder. Ensure that the QR code is well-lit and clearly visible to the camera. A QR code is automatically recognized by Google Goggles and decoded once it is in view. The app opens a website, displays contact information, or provides additional information about a product or service after decoding the QR code.

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Is Google Goggles still available?

Google Goggles is no longer available as it was officially discontinued on August 20, 2018. Following its discontinuation, users were directed to explore alternative options. The retirement of Google Goggles marked a transition to more advanced technologies, such as Google Lens, which offers more advanced features and capabilities based on artificial intelligence. Therefore, users seeking similar functionalities to Google Goggles are encouraged to explore and utilize the advancements provided by Google Lens or leverage features within Google Photos for image recognition needs.

Why did Google Goggles fail?

Google Goggles did not experience a definitive "failure" but rather underwent a transition and eventual discontinuation due to several factors, including a combination of technological advancements, shifting user preferences, changes in Google's product strategy, and market dynamics within the mobile app ecosystem. The first version of Google Goggles was marketed as a mobile app for image recognition, but more advanced technologies have since surpassed it. The evolution in image recognition capabilities led to the emergence of newer apps like Google Lens, which offered enhanced features and functionalities based on artificial intelligence and machine learning.


Google Goggles was challenged by other image recognition apps and features offered by various platforms in a highly competitive mobile app landscape. There is a possibility that Google Goggles has faced difficulties maintaining relevance and adoption as new apps are developed and technologies advance.

Google Goggles Alternative: Google Lens VS. Google GogglesGoogle Lens vs Google Goggles

Google Lens and Google Goggles are image recognition technologies developed by Google, but they differ in several key aspects.


  • Technology and Capabilities: Google Goggles relied on early image recognition technology, while Google Lens utilizes advanced artificial intelligence (AI) and machine learning algorithms. This allows Lens to offer a more accurate and detailed analysis of images, resulting in enhanced object recognition, text extraction, and contextual understanding.
  • Features and Functionality: Google Goggles primarily focuses on basic image recognition and search functionalities, whereas Google Lens offers a broader range of features and capabilities.
  • Integration and Availability: Google Lens has been integrated into various Google platforms, including Google Photos, Google Assistant, and Bard. Lens is available on a wider range of devices, including Android and iOS smartphones, with support for devices running Android Marshmallow (6.0) or newer.
  • Evolution and Development: Google Lens represents an evolution of Google Goggles, offering more advanced features and capabilities powered by deep learning routines. Lens provides enhanced detection capabilities compared to its predecessor, making it a more comprehensive and versatile tool for visual search and information retrieval.

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Lead Content Manager

Gunel Ismayilova

Gunel is the Lead Content Manager at QR Code Creator, where she excels in creating SEO-friendly content and developing creative topics for the website. With a strong background in content writing, Gunel ensures that all content is optimized for search engines and resonates with the target audience. Her passion for storytelling and attention to detail make her work both informative and captivating. Gunel enjoys reading and painting activities that inspire her creativity and provide fresh perspectives.

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