QR Code Analytics With Complete Guide: Track & Analyse Statistics

QR code analytics allow for easy analysis of data related to a QR code within QR Code Creator. The most important QR code metrics are total and unique scans, location, time, and device operating system. Tracking QR code metrics is important for performance evaluation, A/B testing, campaign optimization, audience insights, and location-based targeting. To access the QR Code Analytics Tracking tool, accessing QR Code Creator and clicking on the “Statistics” button is needed.

Users further expand the data analysis using UTM parameters with Google Analytics. Utilizing the data provided by the QR code generator tracker in various campaigns is beneficial because it helps in better understanding users, clarifying which QR codes are more effective, and optimizing campaigns to improve performance. Track QR codes easily and efficiently with QR Code Creator, which lets users create a trackable QR code for comprehensive data analysis.

QR Code Analytics: an Overview

QR code analytics allow for easy analysis of data related to a QR code within QR Code Creator. The data includes the total number of scans, unique scans, device operating system, scanned country, city, browser, and time. The creator of the QR code tracks its scans and utilizes the data for various marketing purposes. The data becomes visible in QR Code Creator immediately upon the trackable QR code being scanned and is viewed by logging into the dashboard.

How to Analyse QR Code Scans and Data

To analyze QR code scans and data, users only need to log in to QR Code Creator. Clicking on the "Statistics" button on the right side of the QR code opens a page displaying all the data, including the total number of scans, unique scans, device operating system, scanned country and city, browser, and time. The data is then analyzed based on the numbers shown, particularly for use in various marketing campaigns after analysis.

Enhance QR Code Analytics with Google Analytics

To enhance QR Code Analytics with Google Analytics, users need to create a unique landing page on the website. It's crucial to ensure that the website is integrated with Google Analytics. Using the Campaign URL Builder to obtain a UTM tracking code for the landing page is needed. Then, creating a trackable QR code containing the link to that landing page using QR Code Creator is necessary. All data appear in Google Analytics, helping users gather data more effectively when scanning the QR code with the UTM code. Users easily view campaign data by accessing the Acquisition > Campaigns > All Campaigns report in Google Analytics.

What are the Most Important QR Code Metrics?

The most important QR code metrics are total and unique scans, location, time, and device operating system. The 4 metrics mentioned below are detailed in the text.

Total & Unique Scans

QR Code Creator shows the total and unique scan counts when a trackable QR code is scanned. The difference between total and unique scans is that if a user scans it 5 times, the total scans are 5, but the unique scans are 1 because it's just one user scanning it multiple times. The data helps understand how many unique individuals the QR code reached.

Location

The system automatically records the country and city where the scan occurred after scanning a QR code. The data helps clarify where it was most scanned if a QR code is placed in multiple countries or cities.

Time

The time and date of each scan are recorded when a trackable QR code is scanned. It helps understand the days and times when the QR code is actively scanned.

Device Operating System

One of the data points in QR Code Creator is which devices' operating systems were used to scan the QR codes. The data helps identify which devices users prefer for scanning.

Why is it Important to Track QR Code Metrics?

Tracking QR code metrics is important for performance evaluation, A/B testing, campaign optimization, audience insights, and location-based targeting. The 5 reasons are listed below to track QR code metrics.

• Performance Evaluation: QR code tracking is necessary to assess and evaluate how effectively a QR code performs accurately. Knowing the total and unique scan counts makes it easy to determine how the trackable QR code is effective.
• A/B Testing: The effectiveness of different QR codes is measured by tracking QR code metrics. For instance, creating two QR codes with different designs and different calls to action (CTA) and placing them in different locations helps track which one is scanned more, thus identifying which one is more effective.
• Campaign Optimization: The QR code tracking system helps optimize marketing campaigns further. It becomes clear what needs to be optimized for the campaign by checking scan results and analyzing the data obtained.
• Audience Insights: The QR code tracking system provides detailed information about the audience and reveals their preferences. For example, seeing which devices the audience uses more often makes it feasible to understand the device preferences.
• Location-Based Targeting: Tracking QR code metrics makes it feasible to identify areas with the most scans. For instance, the area with the most scans becomes evident and is targeted more effectively when the same QR code is placed in multiple areas, and the data is checked later.

How to Access QR Code Analytics Tracking Tool

To access the QR code analytics tracking tool, 3 steps are listed below.

1. Access QR Code Creator. QR code scan data is visible when logging into the QR code generator tracker. All necessary data is displayed through the dashboard.
2. Click on the “Statistics” button. Clicking the “Statistics” button on the right side of the QR code is necessary. Data is readily visible after accessing the statistics.
3. Track QR code scans. QR code scans numbers, a device used for scanning the QR code, and time and location information are displayed on one page.

Can You Track How Many Times a QR code is Scanned?

Yes, you can track how many times a QR code is scanned. QR code data appears on the screen after clicking the “Statistics” button in QR Code Creator. Here, total scans and unique scans are available. Total scans show how many times the trackable QR code has been scanned, while unique scans count only one scan per user for the QR code. Users easily access QR code scan information within QR Code Creator.

Can You Put a UTM on a QR Code?

You can put a UTM on a QR code. The link placed inside the QR code includes a UTM tracking code, and the QR code is created using that URL. The QR code data is sent to the analytic tool through UTM, allowing easy data analysis when the trackable QR code is scanned.