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Rating QR Code - Create QR Code to Collect Customer Ratings

Shahla Abdulova

May 14, 2024

3 min read

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A Rating QR code is a tool for gathering feedback regarding products or services. A Rating QR code is a unique type of Dynamic QR code that directs users to a customizable rating page, making it easier to gather ratings for various products or services. Accessing a rating page is achieved by providing users immediate access to a rating page when the QR code is scanned.


A Rating type of QR code helps collect ratings by providing a quick and direct method for users to access a customizable rating platform. Businesses use Rating QR codes to collect ratings from their audience or customers in different ways. To generate a Rating QR code on the QR Code Creator, go to the top of the QR Code Creator website where the Rating QR code type is chosen, fill out the setup information, customize the Rating QR code, and download the Rating QR code.

What is a Rating QR Code?

A Rating QR code is a 2D matrix code for gathering feedback regarding products or services. A Rating QR code associates a QR code with a personalized rating page. The Rating QR code allows customers to give their opinions about the product or service after scanning it. Ratings are updated by email every time they are submitted.

How Does a QR Code Help to Collect Ratings?

A QR code helps collect ratings by providing a quick and direct method for users to access a customizable rating platform. A QR code simplifies the process of collecting ratings in the ways below.


  • Ease of use: Customers scan the QR code using the smartphone’s camera, eliminating the need to manually type in a URL or navigate to a specific webpage.
  • Instant access: The QR code instantly directs customers to a rating page where they leave feedback. The immediacy leads to higher response rates as customers share their thoughts right away while their experience is still fresh in their minds.
  • Versatility: QR codes are able to be placed on various materials such as product packaging, receipts, posters, or digital screens. Placing on various materials allows businesses to collect ratings across multiple touchpoints.
  • Customizability: The rating page linked to the QR code are able to be customized to match the brand’s look and feel, and the rating system is tailored to the specific needs of the business (like/dislike, star ratings, smileys, etc.).
  • Trackability and editability: Dynamic QR codes track the number of scans, providing businesses with valuable data on customer engagement. Dynamic QR Codes enable editing of the linked rating page without creating and printing a new QR Code rating.

How to Use Rating QR code

Businesses use Rating QR codes to collect ratings from their audience or customers in different ways.


  • Retail: Retail businesses place QR codes on product packaging or receipts. Customers scan the code after purchase to rate their experience or the product.
  • Restaurants: Restaurants display Rating QR codes on menus and bills. The Rating QR code allows customers to rate their dining experience, the quality of the food, and the service by scanning the code.
  • Hospitality industry: The Rating QR codes have been used by hotels like Hilton Omaha to enhance the guest experience. Scanning the QR code leads guests to a website where they rate their stay.
  • Online businesses: Online businesses include the Rating QR codes in emails or websites. Customers scan the code to rate their shopping experience or purchased products.

How to Generate Rating QR Code

To generate a Rating QR code on the QR Code Creator, follow the steps below.


1. Use the QR Code Rating generator

Use the QR Code Rating generator

Go to a Rating QR code generator at the top of the page or click the “Generate a QR code” button to take you to the QR Code Creator. The rating option is explicitly designed to create a QR code that leads to a rating page when scanned.


2. Fill out the setup information

Fill out the setup information

The Rating type of QR code requires the input of the subject, the recipient's email address, and a message to the rater. The subject refers to the product or service being rated, the email address is where notifications of new ratings are received, and the message enables users to leave a rating.


3. Customize the Rating QR code

Customize the Rating QR code

The Rating QR code is personalized to match the brand’s aesthetic. Designing a Rating QR code is done by choosing a sticker, selecting a color, picking a shape, and adding a logo to the QR code. Such customization ensures that the QR code aligns with the brand identity and is easily recognized by customers. The star rating generator of QR Code Creator allows users to save their favorite designs if logged in.


4. Download the Rating QR code

Download the Rating QR code

The QR code is able to be downloaded in PNG, JPG, SVG, and EPS formats after all the necessary information has been inputted. The Rating type of QR code is able to be integrated into various environments such as product packaging, a website, or any other customer touchpoint where ratings are to be collected.

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Start Collecting Feedback!

Empower your customers to share their feedback effortlessly! Create a custom Rating QR Code and invite them to rate their experience with a simple scan.  

Is It Possible to Collect Ratings for Multiple Products or Services with a Single QR Code?

Yes, it is possible to collect ratings for multiple products or services with a single QR code. Gathering ratings for multiple products with a single QR code depends on the question's phrasing on the rating page. The question must be designed to cover one product, several products, or the entire brand. It's important to keep in mind that each QR code is able to receive only one rating. Using separate QR codes for each product or service is more beneficial if comprehensive feedback is expected.

Does Rating QR Code Allow to Collect Google Reviews?

Yes, a Rating QR code allows to collect Google Reviews. Add a link to the Google Reviews page of a business to the Rating QR code's message section in the QR Code Creator. Scanning the Rating QR code leads users to the link. The link sends users to Google Reviews, where they leave a review.

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Content Manager

Shahla Abdulova

Shahla Abdulova is the dynamic content manager at QR Code Creator, where her creativity and intelligence shine through in every project. Renowned for her SEO-friendly blogs, Shahla crafts content that not only engages but also ranks. Outside of work, she immerses herself in the arts, finding joy in drawing and reading. Her unique blend of skills and passions makes her an invaluable asset to her team and a constant source of fresh, innovative ideas. Shahla's dedication to her craft is truly inspiring, making her a standout in her field.

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