Unlocking the Future: How NFT QR Codes Work

Sariyya Gurbanova

Aug 21, 2024

9 min read

NFT QR codes

An NFT (Non-Fungible Token) is like a digital certificate that proves you own a unique digital asset, whether it's artwork, content, or other forms of media. Just like cryptocurrencies, NFTs can be stored in digital wallets, and they help protect your digital creations by serving as proof of ownership.


For artists and digital creators, NFTs are a great way to take control of their work and even earn money from it. Adding a QR code to an NFT makes sharing and promoting on social media or other marketing channels even easier, extending its reach beyond just online marketplaces and blockchains.


QR codes make accessing digital assets super simple, cutting down the steps needed to share an NFT. By combining the security of both NFTs and QR codes, a QR code NFT ensures your digital assets are stored securely on a blockchain, recorded in an unchangeable public ledger once purchased.

What is an NFT QR Code?

An NFT QR code is a special QR code that redirects scanners to an NFT display page. Dynamic QR codes are recommended, as they allow updates to the display page and the addition of new NFTs. Users can also track scans of the QR code NFT, enhancing security and sharing capabilities.


A blockchain-encrypted QR code offers a quick and easy way to share NFTs without the tedious process of manually sharing and typing out links. They serve as a medium for accessing digital assets such as artwork, event tickets, and other online collectibles.


How to Mint an NFT

Several websites allow users to create NFTs for free; however, some will request a small fee to mint the actual NFT. Some platforms also allow sellers to defer minting fees to the potential buyer. This process is known as “lazy minting” since the NFT is technically not printed until bought.


To mint an NFT, follow these steps:

  1. Set up a crypto wallet that is compatible with Ethereum and other blockchains.
  2. Choose an NFT marketplace where you would like to mint your NFT.
  3. Follow the instructions provided by the marketplace on how to create an NFT.
  4. Pay the necessary gas fees to finish minting the NFT.


QR codes simplify the process of sharing your NFT. Read on to learn how to create your own NFT QR code.

How Does an NFT QR Code Work?

An NFT QR code works in a simple way: using an online NFT QR code generator, the user creates a special QR code that directs to their NFT, which is typically stored on a digital wallet or a server.


Let’s say an artist creates an art piece and generates an NFT; once they link a QR code to this NFT, potential buyers can scan the code, be taken to the server that hosts the NFT, and be certain the digital asset is authentic and secure.


Other than that, a QR code leaves more room for creativity by allowing one to customize its appearance. Artists have an opportunity to add a more personal touch to each generated QR code NFT by using unique prints, colors, and designs. On top of that, the NFT QR code is both editable and trackable, allowing creatives to include necessary changes when needed.

Benefits of Using NFT QR Codes

Okay, so we’ve figured out what a QR code NFT is. Let’s learn about its benefits.


1. Simplified Sharing

One of the biggest benefits of using a QR code NFT is that artists can easily share their artwork with wider audiences and eliminate the hassle of typing blockchain addresses with a simple QR code scan. This allows them to increase the marketability and exposure of their artwork.


2. Easy Promotion

If you’re trying to get more eyes on artwork, an NFT QR code is just what you need. Apply them to social media posts, marketing materials, and other physical mediums to help spread the word about your creations.


3. Editability

Okay, let’s say you have created a specific QR code for one of your NFTs but want to change the destination link to a different one. With dynamic QR codes, that’s no problem! Simply edit the QR code NFT and change the encoded link; there’s no need to generate a new QR code.


4. Trackability

If you plan to share and sell your NFTs on a larger scale, you probably want to learn more about each NFT QR code's engagement rate and scanning activity. Dynamic QR codes permit users to review the statistical data of each code, providing insights into the time, place, and number of scans. The QR code tracking feature allows artists to gain additional information on their audience and strategize their future marketing campaigns accordingly.


5. Customizability

As previously mentioned, making a customized NFT QR code goes a long way. People will start recognizing your artwork, and the personalized QR code will be an indicator that the encoded NFT belongs to you, helping strengthen recognition, increase engagement, and potentially boost sales. The design of the QR code NFT can also match the overall aesthetic of the featured artwork, creating a more cohesive experience.


6. High-speed Scannability

QR codes' swift scannability makes the NFT sharing, verification, and selling processes easier. There is no need to manually type out long and complex blockchain addresses, making it a far more efficient and user-friendly option.


7. Advanced Security

NFT QR codes offer advanced security, ensuring the authenticity and validity of the digital asset. The QR code itself also adds an additional layer of protection using encryption.


8. Error correction

Damaged or dirty QR code NFT? No worries, most QR codes (including those generated by QR Code Creator) have error correction, meaning they can still scan and redirect to the necessary address even if the code is not in perfect condition.

Step-by-Step Guide to Creating NFT QR Codes

Creating an NFT QR code is simple and takes only a few minutes. Follow the steps below to learn how to generate an NFT QR code.


  1. Choose an NFT QR code generator. An online NFT QR code generator (like QR Code Creator) allows users to create one, simply choose the one you believe is the right one for you.
  2. Select the URL solution. Once your NFT is hosted on a digital wallet or a different hosting platform, link the URL as the destination of the code. The best part is that since it's a dynamic code, meaning you can later change the redirection link if you want! There is no need to create a new QR code.
  3. Pick an NFT. Find the NFT you want to share using the QR code. Copy the NFT URL link and paste it into the NFT QR code generator solution bar.
  4. Customize the QR code NFT. This step is optional but is recommended if you want to make a name for yourself and have your artwork recognized just from your personalized QR codes! You can customize the code to match your artwork’s aesthetic or keep it plain and simple.
  5. Download NFT QR code. Once you’ve tested whether the code works, download it and share it with your audience through desired marketing channels such as social media, print media, merchandise, etc.
qr-code-creator

Create Your NFT QR Code Today!

Share your digital assets with ease. Start creating secure, customizable NFT QR codes in just a few clicks!

Applications of NFT QR Codes

Applications of NFT QR Codes

Okay, we have now learned about NFT QR codes, their benefits, and how to create them. It’s time to understand where and how to implement QR code NFTs to make the most of them.


Art and Collectibles

An NFT QR code allows artists to attach them to their artwork, offering a much more effective way of displaying it. Physical works of art are frequently linked to NFTs to verify ownership, enhancing their value.


Music and Exclusive Content

Musicians can release an exclusive single as an NFT and distribute it using a QR code NFT at concerts or other events. The same applies to filmmakers and their ability to share exclusive director’s cuts, behind-the-scenes clips, and other exclusive video content.


Gaming

With the help of a game QR code, gamers can acquire and unpack rare items, game characters, trading cards, and other digital assets. The video game Axie Infinity, for example, allows players to collect characters called Axies, which are represented by NFTs and can be sold or traded on other marketplaces.


Marketing and Promotions

Brands increasingly leverage NFT QR codes to boost customer engagement by offering exclusive digital collectibles. For instance, in July 2021, Coca-Cola launched the "Coca-Cola Friendship Box" NFT collection on the Ethereum blockchain to celebrate International Friendship Day. This collection featured unique digital artwork and was later auctioned, with proceeds benefiting Special Olympics International. This campaign not only allowed Coca-Cola to hop on the NFT bandwagon but also strengthened its brand image through a meaningful charitable contribution.


NFT Ticketing

Some event organizers are now integrating NFTs using Ethereum blockchain technology into their ticketing systems to combat ticket scalping and replication. This enhances security and provides audiences with assurance, eliminating the need to purchase from unauthorized sources. NFT tickets make it difficult for scalpers to replicate tickets. For instance, when someone attends a concert with a ticket with an NFT QR code, scanning the QR code verifies its authenticity and ownership.


Augmented Reality (AR)

Several brands have started incorporating NFT QR codes into their marketing content to enhance user experience. For example, in December 2021, Pepsi launched a campaign titled “Pepsi Mic Drop,” which featured both AR and NFTs, creating a unique experience for customers. Consumers could scan Pepsi products using a special AR mobile app to reveal digital collectibles, including exclusive NFTs.


Art Exhibitions

QR codes allow potential buyers and art collectors to preview an NFT with a simple scan easily. Let’s say an artist is showcasing their work at an exhibition. By adding a unique QR code NFT next to each piece of art, they provide an opportunity for all guests and attendees to view and bid on the NFT version of their art. Not to mention, QR codes are gaining popularity as an art element, with various artists using QR codes as part of their artwork.


Selling Both Physical and Digital Rights

An artist can add an NFT QR code to the physical version of any artwork, which redirects to its digital representation, confirming its authenticity and ownership. Once the buyer acquires both versions of the artwork, they will hold full rights to both the original piece and its digital copy.


Virtual Exhibitions

NFT QR codes allow users to place them next to real works of art to offer digital replicas of the artwork, often incorporating AR. Museums are not focused on selling NFTs but instead provide a modern way to engage with their audience. This innovative approach enhances the visitor experience by blending the physical and digital worlds.


Asset Authentication

In the Metaverse, NFTs are unique digital assets that hold special in-game collectibles. Adding a QR code to the NFT verifies its authenticity to prevent buying and selling fake digital assets. NFTs allow to trade and buy assets in the metaverse. The QR code includes information about the creator, ownership, and validity, so buyers can rest assured that the NFT they are buying is genuine and not a scam.

Best Practices for Implementing NFT QR Codes

Learn the best practices for implementing NFT QR codes by following the tips and tricks below!

  1. Use high-quality NFT QR codes. If you plan to apply your codes to physical surfaces, ensure that you print in high resolution.
  2. Link to reputable NFT platforms. When adding a URL link to the QR code NFT, link to a trusted and secure NFT marketplace.
  3. Give clear instructions. Provide detailed instructions on how to interact with the QR code and purchase the NFT, as not all users are tech-savvy and familiar with this technology.
  4. Track engagement. To have a better understanding of your audience, review the data insights and act accordingly.
  5. Adjust for different mediums. Depending on the medium you plan to use, adjust the sizing and placement of the NFT QR code.


Is QR code used for cryptocurrency?

Yes, a QR code is used for cryptocurrency to swiftly and securely share wallet addresses and streamline crypto transactions. When creating a QR code for a crypto wallet, users must provide information such as the coin type, amount, wallet address, and any special message they want to add.

To create a cryptocurrency QR code, use QR Code Creator’s QR Code for Crypto Wallet solution.

Real-Life Examples of NFT QR Code Implementation

Real-Life Examples of NFT QR Code Implementation

Courtesy of Vogue Singapore, Burger King, and Lamborghini.

Let’s have a closer look at how major brands incorporate a QR code NFT into their marketing campaigns.


Vogue Singapore

As part of its September 2021 issue, Vogue Singapore featured a special magazine cover with a prominent QR code. Scanning the NFT QR code directed readers to two exclusive digital covers available only as NFTs.


Lamborghini

The automobile company Lamborghini announced the Space-Time Memory project in January 2022. The project featured the Lamborghini Space Key, a physical artwork with a QR code NFT on the back. Scanning the QR code directed users to a digital counterpart, available as an NFT.


Burger King

In September 2021, fast food chain Burger King announced a special NFT campaign called “Keep It Real Meals.” This project was a collaboration with the NFT marketplace Sweet. An NFT QR code was added to meal boxes, and when they were scanned, customers would unlock digital collectibles, which they could then collect for even more bonus NFTs.

Types of Art That Can be Used for NFT QR codes

Okay, so you’re interested in creating NFT QR codes but don’t know where to start? Here are some ideas to help you get started!

  • Exclusive art pieces: You can create original bodies of work and promote them using NFT QR codes.
  • NFT collections: If you create an NFT collection on OpenSea or Rarible with a shared theme, you can easily boost its engagement with the help of a metaverse QR code.
  • Memes: Who doesn’t like a good internet meme? Design an NFT meme during a popular trend or trending topic to make the most of the occasion. Who knows, maybe this will be your chance to go viral online.


Metaverse QR Code

A metaverse QR code is a gateway to virtual worlds, allowing instant connectivity. With the metaverse and other online experiences gaining popularity, QR codes are bridging the gap between online and offline user interactions. For example, McDonald’s McNuggets Land uses a metaverse QR code to transport its audience from the physical world to an exciting online experience, enhancing customer engagement. Similarly, BMW, Mercedes-Benz, and Tesla offer virtual test drives through QR codes for the metaverse. The fashion industry also leverages this technology, offering exclusive merchandise, online experiences, and virtual catwalks in the metaverse.


The metaverse is also ideal for storing digital assets and data, such as NFTs.

cornercorner
author image

Content Manager

Sariyya Gurbanova

Sariyya is a dedicated content manager at QR Code Creator, where she leverages her passion for technology and creativity to craft engaging and informative content. With a keen eye for detail and a knack for making complex topics accessible, Sariyya ensures that each piece she writes not only informs but also inspires. Her commitment to excellence and continuous learning drives her to stay at the forefront of industry trends, making her an invaluable asset to the QR Code Creator team.

Make your materials better

Add editable and trackable QR Codes on anything you want with full branding and customization features.