The QR code on TV spots is used for advertisements. To use QR codes on TV, users need to create a QR code, create a TV ad, decide on the QR code display duration, broadcast the ad with the QR code, and analyze the QR code after scanning. To scan a QR code on a TV, opening the device, holding the device over the QR code, scanning the QR code, and accessing the information is needed. QR code size, design, CTA, use of dynamic QR codes, choosing the right target audience, and QR code display time are important tips that must be paid attention to when using QR codes on TV.

QR codes in TV commercials work effectively by transferring information to the viewer with just one scan, making them an excellent method for achieving successful campaign results. QR codes are consistently used in TV commercials because they enhance QR code engagement, impact online sales, and ensure the effective execution of marketing campaigns. Businesses and customers utilize a QR code on a TV screen. Businesses use QR codes to showcase campaigns and advertisements and provide quick information about products or the company. Conversely, people are eager to scan a QR code on TV with compelling CTAs and access the information. It results in perfect outcomes for both parties.

What is the QR Code on TV Spots?

QR codes on TV spots are two-dimensional (2D) barcodes that viewers scan with smartphones to access digital content related to the advertisement quickly. The QR codes, shown particularly during program breaks or movie breaks on TV, are easily scanned by the viewer's phone, directing them to the advertised information. QR codes in TV spots have 4 benefits, including the following:

• QR codes used on television facilitate the transition from the offline world to the online world. Viewers access digital channels where only one scan conveys desired information.
• QR codes used on television increase QR code engagement and sales. The viewer becomes acquainted with the company's social media accounts, website, and other channels, increasing online sales once the QR code is easily scanned.
• QR codes used on television convey information conveniently without taking up much space. Any information is embedded within a single QR code and displayed.
• QR codes used on television allow data tracking. Businesses see where, at what time, and with which device the scan was made, as well as the number of scans when QR codes are scanned. It helps businesses gather data.

How Does QR Code Work on TV Commercials?

QR codes on TV commercials work by being scanned from the television screen. First, the QR code is displayed on the television screen, and viewers easily scan it. Viewers scan the QR code with a phone camera. Any information is embedded within the QR code, including details about a product or service, a link to a digital channel, online sales, etc. The viewer accesses the information with just one scan. QR codes in TV ads are one of the ideal technologies for advertising campaigns, increasing engagement and online sales, and participating in competitions, which work simply by scanning the QR code.

Do QR Codes Work in TV Ads?

Yes, QR codes work in TV ads. QR codes are one of the effective methods for successfully delivering TV ads to viewers and increasing sales. Advertisements shown, especially during break times, are easily delivered to viewers via QR codes, allowing access to information with just one scan. The viewer scans the QR code on the screen with a smartphone camera or QR code scanner app. Paying attention to the size for easy scanning by viewers and the design to make the QR code appealing is essential when creating the QR code. More attractive QR codes are scanned by more people, leading to even more effective results for TV ads.

How Effective are QR Codes in TV Ads?

QR codes are one of the most effective technologies in TV ads. QR codes capture attention when people are focused on a television program, increasing the likelihood of being scanned. It facilitates the efficiency of campaigns and the transition from offline to online. QR codes are especially used for providing extensive information, increasing QR code engagement, and boosting online sales. Even statistics show that TV ads with QR codes perform better than those without. The obtained statistics indicate that conversions in QR code-enabled ads increased by 20% compared to traditional ads. Additionally, TV ads with QR codes resulted in a 25% increase in online traffic. It demonstrates the significant effectiveness of using QR codes in TV ads.

Why Should Use a QR Code on TV Commercials?

QR codes should be used in TV commercials for the following 5 reasons:

• Increased engagement: QR codes enhance customer engagement when they are used in TV commercials. Viewers easily scan the QR code from the TV screen with the phone camera without needing any other device to access the information.
• Boosted sales: QR codes in TV commercials facilitate the transition to the online world, providing an opportunity to increase online sales. Customers who access the website with one scan become aware of online sales, which boosts overall sales.
• Gathered data: QR codes are used in TV commercials because they help gather data. The total number of scans, the number of people who scanned, the location, and the device used are all tracked, allowing businesses to gauge the effectiveness of the QR code TV ad campaigns.
• Saved costs: A lot of information is conveyed through a single QR code, eliminating the need for other methods of information exchange when QR codes are used in TV ads. The process helps save costs.
• Connected offline and online: QR codes in TV commercials facilitate the transition between offline and online. Viewers know the online presence and easily access the website and social media accounts through the QR code, enhancing the overall experience.

How to Use QR Codes on TV

To use QR codes on TV, 5 steps are listed below.

1. Create a QR code. QR codes for TV are prepared using the QR Code Creator. The QR Code Creator offers many solution types, and the appropriate solution type is selected based on the information that needs to be conveyed. Then, the QR code is generated.
2. Create a TV ad. The TV ad where the QR code is used is created, the channel on which the ad is shown, and the correct targeting is determined.
3. Decide on the QR code display duration. It's essential to pay attention to how long the QR code stays on the screen during the ad because if it is not visible long enough to be scanned, viewers do not scan it, leading to underutilization of the QR code.
4. Broadcast the ad with the QR code. The QR code is displayed in the TV ad with a well-chosen CTA after the duration is decided.
5. Analyze the QR code. The QR code’s results must be analyzed to understand the campaign's effectiveness after scanning it.

What Size Should a QR Code be on TV?

A QR code size should be around 300x300 pixels on a 1920x1080 TV screen. The width of the QR code must be around 10-15 cm for viewers sitting at a distance of 10 feet. Placing the QR code in the top right corner of the ad is advisable because, at that time, it is easily visible to viewers, and there are no issues with scanning. Otherwise, viewers are unable to scan the QR code, leading to ineffective campaign results.

How to Scan QR Code on TV

To scan the QR code on TV, 4 steps are listed below.

1. Open the device. The device must be ready to scan the QR code before it appears on TV because it only appears for a few seconds. Therefore, it must be scanned quickly.
2. Hold the device over the QR code. The QR code must not be scanned too far or too close. Hold the device over the QR code at the right distance to scan it.
3. Scan the QR code. QR code scans within seconds once the device is ready and held over the QR code.
4. Access the information. A link appears on the screen, which users click to access the information when the QR code is scanned.

The best tips for using QR codes on TV

The 6 important tips for using QR codes on TV are listed below.

• Pay attention to the required size for easy scanning of the QR code.
• Design it well to make the QR code more appealing for scanning.
• Prepare an attractive CTA to encourage people to scan the QR code.
• Use always dynamic QR codes to change the information within the QR code when needed.
• Find the right program to ensure the target audience easily accesses the QR code.
• Pay attention to whether the QR code stays on the TV screen for too long or too short.

Real-life examples of using QR Codes in TV commercials

The 4 real-life examples of using QR codes in TV commercials are listed below.

• Samsung: Samsung uses QR codes on television to simplify customer tasks. For instance, Samsung uses them to facilitate online registration on TV, which positively impacts online sales.
• Walmart: Walmart utilizes QR codes to increase online sales through mobile devices. Customers easily make online purchases by scanning the QR code they see on TV.
• PepsiCo: PepsiCo uses QR codes on TV commercials for various purposes. Viewers are directed to a landing page with games, videos, discounts, etc., which piques interest by scanning the QR code on a TV screen.
• Netflix: Netflix specifically uses QR codes to promote new movies to people. Users are directly taken to the page for that movie or show, introducing them to the content and allowing viewers to start watching with a scan when they scan Netflix QR codes on TV.

Do People Use QR Codes on TV?

Yes, people use QR codes on TV. It includes both people from companies advertising on TV and viewers. Especially marketing professionals believe that advertising on TV is effective, which is why they use QR codes. QR codes make the process even easier. Presenting everything within a QR code simplifies the processes instead of providing long information in the advertisement. Users automatically want to scan and benefit from it when they see an engaging QR code and an interesting CTA. The effectiveness of the campaign statistics indicates that people enjoy using QR codes on TV.