Static QR Codes: Definition, How It Works, Purpose, Use and How To Create It

Static QR codes are two-dimensional barcodes containing a fixed information set that does not change over time. Static QR codes are scanned and read by a smartphone camera's QR code reader, providing quick and easy access to persistent information. Static QR codes are typically used when the information they contain does not change frequently or when the same QR code needs to be used multiple times. Static QR Codes are better for the one-time marketing campaigns and lead generation.

The Static QR Codes work differently from the Dynamic QR Codes in terms of 5 main aspects: content flexibility, real-time updates, tracking capabilities, analytics, and scalability. The main advantage of static QR Codes is that the information encoded in the Static QR codes remains constant over time. The main disadvantage of static QR codes is that they aren't tracked or updated once the code has been generated.

What is a Static QR Code?

A static Quick Respond (QR) code is a two-dimensional (2D) barcode containing a fixed information set that does not change over time. The static QR code was first developed in 1994 by Denso Wave for tracking car parts and later used for advertising and marketing purposes in Japan in 2002. The purpose of Static QR codes is to provide instant access to information using a mobile phone with a camera. Static Quick Response codes are still used today to direct users to websites, share WiFi, and provide additional information about a product or service.

How Does Static QR Code Work?

A Static QR code works by storing permanent (not updated frequently) information such as contact information (phone number, email, and physical address) for sharing with marketing, communication, or automation purposes via smartphone cameras equipped with QR code scanners and QR code reader applications.

Static QR codes' technical capabilities include supporting various data types, such as texts, URLs, email addresses, phone numbers, and contact information.

The character capacity of a static QR code depends on the model and version of the QR code being used. The most common type of QR code is the Model 2 QR code, which stores up to 4,296 alphanumeric characters.

Static QR codes are compatible with various devices, including smartphones, tablets, and readers. Static QR codes are often printed on multiple materials, such as paper, plastic, and metal. They are placed in different locations, such as posters, flyers, business cards, and websites.

What is the Purpose of a Static QR Code?

There are 6 purposes of the Static QR codes. The primary purposes of the Static QR codes include information sharing, Wi-Fi network access, and website linking, which are commonly utilized in marketing, product packaging, event management, and personal contexts. The side purposes of the static QR codes involve making crypto payments, providing contact information, and sharing social media accounts. The secondary purposes of the Static QR codes are particularly useful for business cards, charitable donations, and social media engagements.

The key strengths of static QR codes lie in their user-friendly nature, adaptability, and resilience, which establish them as valuable and reliable tools for information sharing with users.

How to Distinguish a Static QR Code from Other QR Code Types

A few characteristics distinguish a static QR code from other QR code types:

• Fixed data: Static QR codes are not editable QR codes containing the same information each time, so they never change.

• No tracking or analytics: Static QR codes do not offer tracking or analytics features. As a result, the code's creator does not see how many times or when the code was scanned.

• Dense pattern: Static QR codes have a dense pattern that makes them difficult to scan.

When Is Static QR Code Used?

Static QR codes are typically used when the information they contain does not change frequently or when the same QR code needs to be used multiple times. For example, a business uses a permanent QR code on its marketing materials to direct customers to its website or social media pages. In this case, the URL in the QR code is unlikely to change frequently, and the same QR code is used on all marketing materials.

How long do QR codes last?

Static QR codes offer unlimited scans and never expire. Static QR Codes lose validity if the destination URL is no longer available. The lifespan of a QR code depends on a few factors, including the environment in which it is displayed and the quality of the printing or display. QR code lasts many years if printed or displayed correctly and not subjected to damage or wear and tear. However, testing a QR code periodically to ensure it is still functional is always a good idea.

How Many Characters Can a Static QR Code Store?

A Static QR code is able to store many data types, including alphanumeric text, numeric-only data, binary data, and Kanji characters (Japanese characters). Static QR codes store up to 4,296 alphanumeric or 7,089 numeric characters. Data storage capacity varies depending on data type and error correction level. It is important to note that as the amount of data stored in the QR code increases, its size also increases, which impacts its readability and scanning distance.

What are the Advantages of Static QR Codes?

Listed below are several advantages of using static QR codes.

• Simplicity: Static QR codes are easy to generate, containing fixed information that does not change. They're a practical option for businesses and organizations.

• Durability: Static QR codes do not change, they are printed or displayed in various environments and still be functional. Their durability and reliability make them an excellent long-term choice.

• Cost-effective: Static QR codes are able to be generated for free using various online tools, making them a cost-effective option for businesses and organizations of all sizes.

• Versatility: Static QR codes are able to store various information, such as URLs, text, and phone numbers. Their versatility makes them ideal for various applications, such as advertising and marketing, inventory management, and logistics.

• Broad compatibility: Static QR codes are capable of being scanned using various mobile devices, including smartphones and tablets, making them a universally compatible option for businesses and consumers.

What are the Disadvantages of Static QR Codes?

While static QR codes offer several advantages, there are several disadvantages to consider:

• Functionality limitations: Static QR codes are unable to be updated their content once generated, which is problematic in certain situations. For example, if the QR code redirects to a website and is updated, the QR code will still connect to the old one.

• Lack of analytics: Static QR codes do not offer the same level of analytics and tracking. As a result, companies are unable to determine whether QR codes drive engagement or conversions.

• Overuse: Static QR codes are easy to generate and use, so they are overused in marketing materials. As a result, customers are less likely to engage with QR codes since they see them frequently.

How Do I Create a Static QR Code?

Creating a Static QR code is simple with QR Code Creator’s permanent QR code generator. Listed below are steps to create Static QR codes.

1. Select the QR code type. Sign in to QR Code Creator and choose static QR code type. QR Code Creator offers WiFi and Bitcoin QR codes for static QR codes. Moreover, users are able to bulk-create static Website QR codes and Text QR codes.
2. Input the data. Enter the required information into the Static QR code, such as the website URL, text, the address of the crypto wallet, and the Wi-Fi network.
3. Design the Static QR code. Customize the Static QR code with color, shape, and logo customization options. Design the permanent QR code to match your branding or aesthetic preferences.
4. Download and print. Download or print the QR code after it's generated and customized. QR Code Creator allows users to download Static QR codes in different file formats, including PNG, JPG, SVG, and EPS.
   
   

How to Scan a Static QR Code

To scan a Static QR code, follow the provided steps.

1. Open the Camera App or QR Code Reader. Begin by unlocking the smartphone or tablet and navigating to the home screen. Download a QR code scanner app if the device does not automatically recognize and scan the QR code. Choose from several free and paid options to scan the QR code. Locate and tap the icon for the "Camera" app or QR code reader app.
2. Position the QR Code. Identify the static QR code to be scanned. It is on printed materials, product packaging, posters, or other surfaces. Ensure that the QR code is visible within the camera's frame. Keep the device steady to obtain a clear image.
3. Focus the camera on the QR code. Verify that the QR code is well-illuminated. Adjust the device's position to provide sufficient light in case of inadequate or uneven lighting. Hold the device steady for optimal focus and ensure the QR code is centered within the camera's viewfinder. Some cameras automatically focus, while others require to tap the screen to focus.
4. Wait for Recognition. Be patient once the camera is aligned with the QR code and everything is focused.  The camera analyzes the QR code, and a notification or message typically appears on the screen upon successful recognition. The notification often includes an action to take, such as "Open Link" or "Visit Website."
5. Open the Linked Content. Simply tap on the notification to access the QR code's content. The device then launches the default web browser or the associated app, allowing scanners to access contents and websites or perform actions.

What are the Best Uses of Static QR Codes?

Listed below are some of the best uses for static QR codes.

• WiFi Access: One of the most popular static QR code usage is WiFi access. Customers are able to connect easily to the WiFi network using static QR codes for the business. Internet access is especially useful in cafes, restaurants, and other public places.

• Sales and marketing: Static QR codes are used for marketing purposes. It is possible to provide customers with more information about the product or service by linking a static QR code to a landing page. For example, a QR code on a product package directs customers to a website where they learn more about the product or purchase it online.

• Website linking: Another use for static QR codes is to link to a website. A static QR code on the business card or marketing materials directs potential customers to the website.

• Charity donation: Static QR codes allow users to donate to charity using cryptocurrency wallets. Many charities now accept cryptocurrencies such as Bitcoin, Ethereum, and other digital currencies. Creating a Bitcoin QR code makes donating easy for donors.

• Personal uses: Static QR codes are used for personal purposes. For example, using a QR code on the resume to link to additional information or work samples is possible.

What Contents Can You Store on Static QR Codes?

Static QR codes can store the following contents based on their fixed storage capability:

• Text: Static QR codes can store plain text, such as a message, a note, or a quote. The text is used as content for QR Codes for the purposes of marketing, communication, education, sales, and branding. For example, a QR Code can involve text like a catchy slogan, promotional message, or product description for marketing purposes. Creating Text QR codes that store specific educational content, such as a lesson summary, worksheet, or additional explanations, is possible. To use, create (generate) a Static QR code for text, sign in to QR Code Creator, and generate Text QR codes in bulk.

• URLs: Static QR codes can contain a website URL. The Static QR Codes are used for marketing purposes; thus, a landing Page URL can be used inside it. The Marketers, influencers, or brands use URLs inside the Static QR Codes for distributing their social media profile URLs since these account addresses do not change frequently. Businesses can use a website QR code to direct people to a specific page or a landing page to promote their product or service.
• Contact Information: Static QR codes can provide contact information, such as names, phone numbers, and email addresses. Personal or business cards can benefit from the Static QR codes for contact information. Static QR Codes are included in physical business cards to provide a quick digital identity presentation. Since the digital identity points do not change frequently, the Static QR Codes are preferred over Dynamic QR Codes for contact information.
• App Store Links: App store links are stored in Static QR codes, making it easy for people to download apps.
• Event Information: It is possible to store event information in static QR codes, including the name, date, time, and location of the event. It is helpful for event invitations and promotions.
• Social Media Profiles: Static QR codes store links to social media profiles, making it easy for people to follow brands or businesses on different social media platforms.
• Product Information: There is a possibility of storing product information, such as product names, descriptions, and pricing, in static QR codes. It is helpful for product packaging or promotional materials.

How Can You Use Static QR Codes for Business and Marketing?

Static QR codes offer a range of benefits and use cases for businesses and marketers. Business and marketing can benefit from permanent QR codes in the following ways:

• Discounts and promotional offers: Include a URL in the QR code that leads to special promotions or discounts on your products or services. Place these codes on your website, social media pages, or physical marketing materials to entice customers to take advantage of your offer.

• Product Information: Use static Text QR codes to provide additional information about the products or services, such as specs, features, and customer reviews. Customers can make informed decisions regarding their purchases as a result of it.

• Social Media Engagement: Connect static URL QR codes to your social media profiles or specific posts to increase engagement. You can use this to grow your social media following and increase your visibility.

• Event Promotion: Promote upcoming events with static QR codes, such as trade shows or product launches. Special promotions, registration pages, or event information can be linked to the QR codes.

• Digital Menu: Link your restaurant's digital menu to static QR codes. Scanning the code allows customers to access the menu, simplifying the ordering process.

• Customer Feedback: Gather customer feedback using static QR codes, such as surveys and reviews. You can place the codes on receipts or in-store signage to encourage customers to leave feedback.

Can Static QR Codes be Scanned by Any QR Scanner?

Yes, any QR code scanner can scan static QR codes. Static QR codes are designed to be universally readable by any QR code scanner.

Many QR code scanner apps are available for smartphones, and most are compatible with static QR codes. For example, popular QR scanner apps like QR Code Reader and QR & Barcode Scanner can read static QR codes without issue.

In addition, most modern smartphones have QR code scanners built into their camera apps, so they can read generic QR codes without an extra app. Anyone with a smartphone camera can scan a static QR code and access the information.

Do Static QR Codes Expire?

No, static QR codes do not expire. Unlike dynamic QR codes, static QR codes are fixed and permanent. The information within a static QR code remains unchanged.

However, it's worth noting that the content that a static QR code links to may become outdated or irrelevant over time. The user experience may be poor if a static QR code links to a dead website or a no longer available product. It's essential to test the content a static QR code links to regularly to avoid this.

Can a Static QR Code be Altered?

No, static QR codes cannot be altered once created. Create a new QR code if the previous static QR code is no longer required.

Note: It is advisable to use dynamic QR codes instead of static ones if editing is desired.

Can you Customize your Static QR Code?

Yes, you can customize your static QR code. You can use a QR Code Creator to customize generic QR codes. There are some customization options like color, stickers, shapes, and logos that you can make your QR code attractive.

When customizing a QR code, it is crucial to ensure that the design elements do not interfere with the readability of the code. The QR code should always be scannable and functional, even with the added design elements.

Will we run out of QR Codes?

No, it is not possible to run out of QR Codes.

Theoretically, QR codes are finite in number because their size is finite, but in practice, it would take an unimaginably long time to run out of them. For example, a 25x25 size QR code is capable of theoretically generating 2^478 codes, and it would take 1.301 x 10^132 years to use up all those codes at a rate of 600 billion per year.

Therefore, QR codes don't run out. QR codes have continued to play an essential role in the modern economy since 1994.

What is the difference between a Static QR Code and a Dynamic QR Code?

The main difference between a static QR code and a dynamic QR code is that dynamic QR codes can be modified and updated after they have been created, whereas static QR codes cannot.

Static vs. Dynamic QR code

Dynamic QR codes allow the following things, but Static QR codes don’t:

• Track scans
• Edit information within the code
• View analytics data
• Protect it with a password
• Scan quickly due to their low-density
• Delete and pause anytime