What Is A Dynamic QR Code: Change The QR Code Destination With A Dynamic QR Code Generator

Ilaha Mammadova

Nov 22, 2023

6 min read

Dynamic QR Codes: Definition, How It Works, Uses, Risks and Benefits

Dynamic QR codes are QR codes that are edited at any time, track scans, and redirect users to any information. Dynamic QR codes differ from regular ones in that they are modified simultaneously. Dynamic QR codes work by placing any desired information inside the code and directing users to that information when scanned. Dynamic QR codes have 5 main practical uses in business, and all directly affect sales.

Dynamic QR codes can be customized with different colors and shapes using QR Code Creator. Fraudsters turn QR codes into dangerous tools in certain situations. Dynamic QR codes offer 9 crucial advantages that simplify processes and eliminate lengthy stages. Dynamic QR codes are integrated with mobile apps via an API.

Dynamic QR code is a highly effective means of transmitting information for businesses with security, versatility, and ease of use. They are easily applied and streamline various processes, making them simpler and more efficient. 

What are dynamic QR codes?Dynamic QR Code

Dynamic QR codes are QR codes that are edited at any time, track scans, and redirect users to any information. Various information sources, including websites and social media accounts, are integrated into dynamic QR codes. The information from the QR code (Quick Response Code) is shown on the phone's screen once it has been scanned. Dynamic QR codes don't require a special scanner; simply opening a smartphone's camera and scanning the code is needed.


How do dynamic QR codes differ from regular QR codes?Dynamic vs Regular QR code

Dynamic QR codes differ from regular QR codes in that they are modified and track scans. For instance, already printed QR codes on thousands of products or promotional materials, but a change must be made. Accessing the dashboard and updating the information displayed is required to do it. The updated information is displayed on the screen after scanning the QR code again. Dynamic QR codes have some similarities with regular QR codes. The codes are easily read with a single scan using any smartphone camera, tablet, or QR code scanner. No specialized scanner is required to scan them.

However, some main factors set dynamic QR codes apart from regular ones. Dynamic codes are modified or updated at any time. Dynamic QR codes track the number of scans they receive, making them particularly useful for business purposes. Another notable difference between regular QR codes and dynamic QR codes lies in the types of information they store. Dynamic QR codes store various data types; scanning them takes just a few seconds. It's easy to see dynamic QR codes are advanced with all these features. Dynamic QR codes are helpful for everyday use and more advanced applications, such as business. Dynamic QR codes are powerful tools for connecting businesses with customers and transferring information.


How do dynamic QR codes work?

Dynamic QR codes work by placing any desired information inside the code and directing users to that information when scanned. First, the process starts by opening a QR Code Creator and inputting the information, such as contact details, social media accounts, websites, etc. Secondly, a QR Code Creator creates a unique QR code printed on materials or displayed online. Thirdly, users scan these QR codes using any smartphone and are directed to the information placed within the QR code.


What are some practical uses of dynamic QR codes in business?

The 5 practical uses of dynamic QR codes in business are listed below. 

  • Payment: A payment QR code is utilized to facilitate quick and accurate payment transactions. The payment process concludes after the QR code is scanned, and the payment details are confirmed.
  • Marketing: QR codes are used to execute campaigns, endorse diverse product offerings, etc, in marketing. A single scan provides customers with information that is used in marketing.
  • Business cards: Business cards are created and shared with people in the format of QR codes or allow for the inclusion of various information on printed cards with QR codes. Businesses or professionals incorporate dynamic QR codes into their business cards to attract new customers.
  • Website Traffic: QR codes direct people to the website, drive substantial traffic, and increase sales.
  • Social media accounts: QR codes link all the social media accounts with just one scan. Businesses use social media QR codes to transfer all their social media accounts to their customers, allowing them to become familiar with the business.

There are at least 4 other practical uses of dynamic QR codes, which are listed below:

  • App download: Dynamic QR codes redirect directly to the Google Play Store or App Store to facilitate the app download process and complete the download with one click.
  • Feedback: Dynamic QR codes are employed to effortlessly gather user feedback, allowing them to access and submit the form with just one scan.
  • Event Registration: Dynamic QR codes link to event details and facilitate registration within seconds instantly.
  • Product authentication: Dynamic QR codes are employed in product authentication to ensure the authenticity of products and to deter counterfeit goods.


How can dynamic QR codes be customized?

Dynamic QR codes can be customized with different colors and shapes using QR Code Creator. The QR Code Creator offers various options, such as adding a logo and choosing a different background during QR code generation. Individuals or businesses want to use QR codes in their branding style to match their unique identity. Using a black-and-white QR code ruins the entire design and does not yield the desired results for branding. However, the issue is resolved with the customizing feature of the dynamic QR code. It only takes a few minutes to create a QR code in any style using a QR Code Creator.

The content placed inside the QR code is modified according to specific needs. Anyone inputs information into a QR code with various types and numbers of characters, although the capacity of some QR codes differs. The capacity varies according to 4 factors, including type, size, error correction level, and encoding method of QR codes. QR codes generally hold 7089 numeric or 4296 alphanumeric characters (without spaces). Customized QR codes allow for endless possibilities in color, shape, content, and number of characters.


How to scan dynamic QR codes?QR code scanning process

The 3 steps to scan dynamic QR codes are listed below.

  1. Open the phone's camera. There is no mandatory app or scanner required to scan QR codes. Almost everyone has a smartphone, and most smartphone cameras scan QR codes. It's enough to open the camera simply. However, various types of scanner apps are available for phones that do not scan QR codes. It's essential to check their reliability before using them.
  2. Hold the camera up to the QR code. It is essential to hold the camera in a manner that completely covers the QR code to ensure a smooth scanning process.
  3. Click on the link that appears on the screen. The link appears to get information on the screen. It typically redirects the user to a website or other information after clicking the link.


What are the security risks associated with using dynamic QR codes?Security risks

The security risks associated with using dynamic QR codes are listed below.

  • Phishing attacks: An ideal method for fraudsters to steal personal information from unsuspecting users. They place a URL to a QR code and send it to people through email, messaging, or other forms of advertisement and make it look such convincing that users scan without proper verification. Consequently, personal data are easily captured.
  • Malicious codes: Malicious codes are delivered to people in both digital and printed forms. For example, someone sees a poster on the street with a QR code and scans it out of curiosity. The user is directed to a linked website where the download process for various malicious programs begins after scanning the code. Sensitive data are stolen without the user's knowledge after programs are loaded onto the user's device.
  • Financial Theft: Financial theft occurs when QR codes are used for payment. Hackers capture a user's card data, change the account to be paid, and insert another account instead. Consequently, the user pays, but the payment goes to the hacker's account instead of the intended recipient.
  • Dangerous websites: Scanning legitimate QR codes leads users to malicious websites. The process is simple. They just link to QR codes. It results in numerous problems, including data theft for the device being used.

However, here are 5 ways to stay safe:

  1. Do not post personal information on sites that ask for it unless the site's legitimacy is certain after scanning a QR code.
  2. Do not click on links unless the source providing the link is entirely trustworthy and confident.
  3. Check thoroughly before scanning QR codes, especially those that arrive through suspicious-looking emails or are seen on the street.
  4. Install security applications on the device to ensure it is well-protected.
  5. Pay attention to all the small details, particularly when paying with a QR code.


What are the benefits of dynamic QR codes?

The 9 benefits of dynamic QR codes are listed below.

  • Capturing data to measure advertising results: Viewing the number of times QR codes were scanned, along with corresponding timestamps, geographical locations, and device information upon accessing the dashboard, is feasible. The data is collected to assess the effectiveness of advertising results.
  • Modifying the information placed within the QR code at any time: The information contained within QR codes is edited by accessing and modifying the dashboard, eliminating the need to create a new QR code.
  • Customizing the QR code in different styles: QR codes are customized and adapted to branding by selecting and applying specific shapes, colors, and styles during their creation.
  • Reducing paper usage for the environment: Placing much information inside QR codes eliminates the need for printed papers.
  • Using for various purposes: QR codes find applications in diverse areas such as payment, marketing, inventory management, access- control, and other purposes.
  • Saving the budget: All printing costs are saved by simply placing all information in a QR code, eliminating the need for many printed materials.
  • Utilizing for an extended period: QR codes are durable and utilized over an extended period once created. Their error correction level enables scanners to read them even if they are slightly damaged.
  • Enabling and disabling anytime: QR codes are deactivated and reactivated through the dashboard.
  • Incorporating into all marketing campaigns: QR codes are utilized in both digital and traditional marketing campaigns to introduce the campaign to individuals and analyze the effectiveness of the results.


How can dynamic QR codes be integrated with mobile apps?

Dynamic QR codes are integrated with mobile apps via an API. Firstly, a QR code generator with an API must be selected for integration. Secondly, the code that sends the API request is obtained from the documentation provided by the generator and is integrated into the mobile app. Any type of QR code category is selected during integration depending on the content that needs to be placed inside the QR code. It includes social media, feedback, website, or any other category. An API request is sent whenever the QR code is needed after the integration process. The QR code is generated within seconds after the request is accepted. 

Standard camera lenses are designed to read almost any QR code. The white and black squares inside the QR code are explicitly arranged, allowing the camera to distinguish them and read the information inside the code. The exact process applies when there is a picture QR code. The camera's sensor picks up the light reflected from the code, enabling it to read the squares and the information contained within clearly. Scanners and cameras designed to read QR codes are universal and read all QR codes, regardless of their location or address. A QR code on one side of the world is easily read by a scanner or camera on the other side since they are created according to specific specifications that allow it to detect any size, shape, or color. The scanner reads the QR code without issue, even if they meet the same standards.


What are some emerging trends in the use of dynamic QR codes

Some emerging trends in the use of dynamic QR codes are listed below.

  • Marketing campaigns: Dynamic QR codes are highly effective and cost-efficient tools for marketing campaigns, catering to both digital and traditional advertising approaches. Businesses comprehensively inform customers and encourage active participation with a single scan by incorporating all the campaign details within the QR code.
  • Financial acts: Dynamic QR codes revolutionize the payment experience by offering unparalleled convenience and speed. The payment process is seamlessly completed within seconds after scanning the QR code and confirming the data.
  • Check-in processes: Dynamic QR codes are crucial in streamlining check-in procedures and mitigating long queues. The access control is efficiently accomplished with a single scan using dynamic QR codes.
  • Authentication of products: Dynamic QR codes are a powerful tool in preventing fraud and ensuring the authentication of products. The risk of encountering fraudulent activities is effectively mitigated with the help of individualized codes assigned to each product.
  • Product information: Dynamic QR codes offer a convenient solution for incorporating extensive product information into a compact code. Customers effortlessly access detailed product information by scanning the code.
  • Feedback: Dynamic QR codes provide a highly convenient means to gather valuable customer feedback and gauge their opinions regarding a service or product. Customers seamlessly access a feedback form where they freely express their thoughts without differentiating between positive or negative feedback with a single scan.
  • Loyalty programs: Dynamic QR codes are utilized to create a personalized experience for customers, granting them access to their loyalty programs in a unique way. 


How do dynamic QR codes facilitate contactless transactions?QR code payment process

Dynamic QR codes facilitate contactless transactions with just one scan. Customers scan the QR code the seller or cashier presents to make their payment through a mobile wallet or other payment apps. The app then transfers the payment information, completing the transaction. The process has 4 benefits for businesses and customers, including providing a secure payment method, avoiding long queues, eliminating the need for cash, and helping prevent the spread of infectious diseases. It is considered an ideal payment method because it is convenient for both parties. Changing the card information is quickly done by accessing the dashboard when the QR code information changes. Therefore, one of the differences between dynamic vs. static QR codes becomes apparent.


What role do dynamic QR codes play in the digital transformation of retail and e-commerce?

The role of dynamic QR codes in the digital transformation of retail and e-commerce is to streamline processes and enhance customer satisfaction. Dynamic QR codes simplify every stage, from providing customers with product information to completing their purchases. Customers who quickly obtain information, make payments, and receive QR code discounts are to remain loyal and satisfied. QR codes have become increasingly popular in retail and e-commerce due to their ease of use. Simply inserting information into a code and scanning it with a phone's camera instantly displays the information on the screen.

Dynamic QR codes enable swift completion of all processes. They provide product information with a single scan instead of informing customers about products individually. Similarly, customers obtain stock information with a single scan instead of waiting hours for the seller's response. Therefore, dynamic QR codes simplify the entire purchase process from start to finish and are utilized at every stage. Create dynamic QR codes for the business without wasting time.


Are dynamic QR codes capable of storing more information?

Yes, dynamic QR codes are capable of storing more information. The maximum symbol size of a QR code, 177 x 177 modules, holds up to 31,329 squares, corresponding to 3kb of data. However, the amount of stored data decreases with smaller QR code sizes. QR codes are ideal for situations where a large amount of information needs to be transmitted, but there is a need for compact data storage. It is important to note that scanning the code becomes more challenging as the number of information increases. Therefore, it is crucial to exercise caution, particularly when small print is required.


Do dynamic QR codes require an Internet connection to be scanned?

Yes, dynamic QR codes require an internet connection to be scanned. However, there is no need for internet connectivity during the scanning process itself. A link on the screen redirects to the intended website or information as soon as the scanning is completed. Therefore, an active internet connection is necessary.


Are dynamic QR codes more secure than static QR codes?

Yes, dynamic QR codes are more secure than static QR codes. Dynamic QR codes effectively prevent security issues than static QR codes. For instance, they are utilized as markers of authenticity for specific products or as a means of verifying the uniqueness of event tickets. Furthermore, their creators easily edit dynamic QR codes, enabling them to modify the information anytime. Security concerns no longer exist once the QR code has fulfilled its purpose and has been deactivated. Static QR codes are generated only once and remain unaltered, making them easier to replicate and counterfeit.


Can dynamic QR codes be scanned using any QR code scanner app?

Yes, dynamic QR codes can be scanned using any QR code scanner app. Special scanners are not required to scan dynamic QR codes. Most phone cameras quickly scan these codes without any additional equipment. QR code scanners have unique features that detect and interpret black and white squares. Any scanner app with the capability to scan dynamic QR codes. There is no need for a separate scanner to read these codes.


Are dynamic QR codes more expensive to create than static QR codes?

Yes, dynamic QR codes are more expensive to create than static QR codes. Work on dynamic QR codes continues even after they are generated. Therefore, QR Code Creator charges a fee for creating them. The user changes the information in these codes at any time, which must be made on the dashboard to be reflected in the QR code. The fee is charged because the dynamic QR codes require ongoing maintenance in the background. Static QR codes are generated only once and do not require any changes, which is why QR Code Creator offers the service for free.


Dynamic QR codes offer many advantages to businesses, as they are quickly created by inputting information. Dynamic QR codes are edited anytime and convey information with a simple scan. The ability to incorporate various types of information has led to an increase in the use of QR codes in everyday business processes.

Companies customize QR codes to match their branding, choosing the shape and color scheme that best fits their needs. Scanning QR codes is incredibly convenient, as they are easily scanned using the cameras of mobile phones, as well as any QR code scanner app. Businesses leverage QR codes to streamline their operations, making them valuable tools in the marketing landscape and beyond with numerous benefits.


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