A Website QR code, also known as a URL QR code, is a two-dimensional matrix barcode that redirects users to a website when scanned. This type of QR website is convenient for promotional campaigns, brochures, business cards, and other informational materials, as users immediately get access to a company's and individual's professional websites after scanning the code.

The importance of a QR code for a website lies in increasing traffic and conversion rates. Using a QR code website in promotional materials allows businesses to increase their customer engagement and satisfaction. With a handy QR website, users quickly access the company website with a simple scan without inputting the whole URL.

Website QR codes help drive traffic to the desired destination, creating a seamless link between the offline and online presence of the company, enhancing customer satisfaction, and improving user experience by easing the process of inputting the website URL.

QR codes for websites are tailored for phone usage. Any interested user, in a matter of seconds, has access to a company’s website simply by scanning a website QR code using their smartphone. This level of convenience increases customer engagement. Dynamic QR codes also allow tracking of customer behavior by using several statistical data, which businesses use to make informed marketing decisions.

Creating the Website QR code by harmonizing it with the company's branding allows consistency among marketing tools. Ensure there are no typos and grammatical errors in the QR website. Check whether the latest version of the company logo has been used. Scan the code on different mobile devices. The QR code website is ready to be published after ensuring no errors.

What is a Website QR Code?

A Website QR code, also known as a URL QR code, is a two-dimensional (2D) matrix barcode that redirects users to a website when scanned. The type of QR code website is convenient for promotional campaigns, brochures, business cards, and other informational materials, as users immediately get access to a company's and individual's professional websites after scanning the code.

A Website QR code enhances user experience. Users easily access any website with a simple scan, saving time, instead of typing URLs by hand. Businesses and organizations use website QR codes in their marketing campaigns as it is faster and easier to redirect traffic to their website than having users manually type in the URL.

Having a unique QR website for an official website allows one to track vital statistics, such as the number of overall scans, unique scans, geographic location, and so much more of a scan.

Some websites' QR links redirect to specific landing pages. For instance, a brand promoting a new product adds a direct QR code for the website that takes users to the appropriate product page, allowing consumers to purchase the item easily.

What is the Importance of Using a QR Code for a Website?

The importance of a QR code for a website lies in increasing traffic and conversion rates. Using a QR code website in promotional materials allows businesses to increase their customer engagement and satisfaction. With a handy QR website, users quickly access the company website with a simple scan without inputting the whole URL.

Research shows that the number of Americans using mobile devices to scan QR codes is expected to increase and by 2025 will surpass 100 million. Businesses must use this statistic to their advantage to increase website traffic and boost online activity as more users use QR codes to access desired digital platforms.

How Would Businesses Benefit from Website QR Code?

Businesses benefit from incorporating a Website QR code in their marketing efforts in several ways. Website QR codes help drive traffic to the desired destination, creating a seamless link between the offline and online presence of the company, enhancing customer satisfaction, and improving user experience by easing the process of inputting the website URL.

Users access a brand’s website by scanning a QR code for the website URL on the product packaging and brochures, which introduces additional information, photo and video material, and other valuable information. Adding a QR website helps streamline the buying process; for example, customers who see a product photo on a billboard reach the product page and company website after scanning the code.

According to Statista, 52.6 million smartphone users in the US scanned a QR code on mobile phones in 2019, with the amount growing to 75.8 million users in 2021. The number is projected to increase to 99.5 million users in 2025.

With the expected number of consumers scanning QR codes using mobile devices rising, businesses greatly benefit from using a QR code a website to build brand awareness by directing customers to the official website where they learn more about the brand, backstory, and company mission.

Another valuable trait of a QR code for websites is its trackability, providing an opportunity to track the scanner’s information. QR codes have two types: static and dynamic. Static QR codes are not trackable; however, dynamic are the trackable ones, allowing businesses to gain more insights into their audience.

QR Code Creator lets its users see the following information once their QR code of a website has been scanned:

Total scans. The overall number of scans, including repeating scans made by the same users and devices.

Unique scans. The number of scans made from different accounts and phones.

Scans by operating system. The devices used to scan the QR code of the website.

Scans by countries and cities. The location of the Website QR code scanners.

All this information is beneficial to businesses as it helps understand customer behavior.

Business owners have the option to change the destination of their QR code URL. Redirecting customers to a website’s review page helps increase the number of reviews. People trust public opinion, and it helps make consumer choices. Some studies show that 49% of online shoppers trust online reviews when making a purchase.

What are the Advantages of Website QR Codes?

The advantages of a Website QR code are listed below.

• Cost-effective addition: Implementing a QR for a website to marketing material is not a costly investment. A QR scan website is easy to make, and its impact on streamlining customer experience is prominent. Adding it to promotional material helps businesses boost their brand awareness.
• Environmentally friendly option: Website QR codes allow cutting down on printing expenses and reducing paper waste. For example, businesses share their product catalog via QR website without making physical copies. Reprinting the material is unnecessary in case of a URL update since only the destination in the dynamic QR code must be changed.
• Simplified usage: QR codes have a square design, meaning they are easily scanned horizontally and vertically (as opposed to the rectangular barcode, which is only scanned vertically), making them a mobile-friendly option. Most modern phone devices have a built-in QR scanner in the camera; a Website QR code is easily accessed after being scanned.
• Trackable stats: Frequency, types of devices used, location of scans, and time when the scans were made–these valuable statistics provide business owners and analysts with an understanding of their customer base, helping improve marketing strategies based on the findings. For a guide on how to get QR code statistics, read our detailed blog article about QR code tracking.
• Space-efficient choice: QR code websites are small, meaning they are easily placed anywhere, especially in places with limited space.
• Customizable solution: A QR website offers brands flexibility, providing an opportunity to edit the QR code information and personalize the website QR code. Business owners add more details to the QR code websites to enhance them. One of the biggest advantages of QR code websites is that if any mistakes are made, they can easily be corrected without starting from scratch. Businesses have the option to customize the QR code for the website URL according to the brand color and image.
• Seamless user experience: A Website QR code creates an interactive and more engaging experience for customers as the brand seamlessly transitions between physical and digital forms of marketing. Instead of manually inputting a website link, the user scans the code and is taken directly to the necessary link.
• Interactive and influential marketing strategy: A QR code for a website URL allows easy access to users and enables targeted audience engagement. Users interact with brands by scanning their Website QR code, which is more engaging than simply seeing an ad. A QR code for a website is helpful in influencing customers to make a decision. Customers easily access a website by scanning a QR code and are more likely to engage with the brand, especially if it is an online storefront.

What are the Disadvantages of the Website QR Code?

The disadvantages of the Website QR code are listed below.

• Potential negative experience: QR code websites are difficult to scan, especially for older generations unfamiliar with modern technology, potentially leading to a negative customer experience. Make them easier to scan by adding clear instructions for use.
• Misuse and overuse: Customers become desensitized to QR codes for websites and do not engage with them as some companies overuse or misuse them. Especially if the destination of the QR scan website is unengaging and boring, users won’t interact with the company’s QR codes again. So, ensure the destination is relevant and engaging. Provide an incentive and only try to add value to the user’s experience, like a sale or bonus code, to encourage them to interact with the QR code to a website.
• Privacy concerns: Some users avoid using a QR scan website altogether due to privacy concerns, resulting in fewer scans.
• Inconvenience: Older phone devices do not have a built-in scanner, so scanning a QR code to a website becomes a hassle as it requires installing a third-party application. In most cases, an internet connection is needed to be redirected to the destination of the website QR code, so users with no access to WIFI won’t be able to visit the website as well.
• Stagnated creativity: Adding a generic QR scan website without communicating a unique message to the target audience poorly resonates with the customer base and makes the brand forgettable, so brands must customize their QR codes for websites by using brand colors and logos to make them more memorable and visually appealing. Use QR Code Creator to customize the code to your brand needs.
• Trouble with scannability: QR codes for websites are unscannable if printed and exported incorrectly. Wrong sizing and blurriness result in the code being broken and nondetectable. Testing the website URL code for workability is crucial before adding it to the marketing material. Place it in a good space for scanning. 

  For more details on avoiding this issue, check out our blog article on blurry QR codes.

How to Create a QR Code for a Website

To create a QR code for a website, use the services offered by QR Code Creator and follow the instructions provided below.

1. Go to the Website QR code generator. The QR code generator for a website is located at the top of the page. A Website QR code is a dynamic QR code that lets creators keep track of the scanners’ information, like frequency, time, place, and device used for the scan. 

2. Add necessary QR code information. Add the website URL where the scanners will be redirected. Ensure the link is working and not broken.

3. Customize the Website QR code. Creators have an opportunity to modify the QR code according to their branding by changing the sticker, shape, color, and logo.

4. Save the QR code for the website. Export the QR code in the preferred file type. Four file types are available: PNG, JPG, SVG, and EPS.

Encourage users to interact with the QR code website by adding an enticing call to action (CTA). Consider which CTA best speaks to the target audience and aligns with the brand voice, and the primary action the users need to take.

Creating the Website QR code by harmonizing it with the company's branding allows consistency among marketing tools. Ensure there are no typos and grammatical errors on the QR website. Check whether the latest version of the company logo has been used. Scan the code on different mobile devices. The QR code website is ready to be published after ensuring no errors.