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Website
Sariyya Gurbanova
May 14, 2024
8 min read
A Website QR code, also known as a URL QR code, is a two-dimensional matrix barcode that redirects users to a website when scanned. This type of QR website is convenient for promotional campaigns, brochures, business cards, and other informational materials, as users immediately get access to a company's and individual's professional websites after scanning the code.
The importance of a QR code for a website lies in increasing traffic and conversion rates. Using a QR code website in promotional materials allows businesses to increase their customer engagement and satisfaction. With a handy QR website, users quickly access the company website with a simple scan without inputting the whole URL.
Website QR codes help drive traffic to the desired destination, creating a seamless link between the offline and online presence of the company, enhancing customer satisfaction, and improving user experience by easing the process of inputting the website URL.
QR codes for websites are tailored for phone usage. Any interested user, in a matter of seconds, has access to a company’s website simply by scanning a website QR code using their smartphone. This level of convenience increases customer engagement. Dynamic QR codes also allow tracking of customer behavior by using several statistical data, which businesses use to make informed marketing decisions.
Creating the Website QR code by harmonizing it with the company's branding allows consistency among marketing tools. Ensure there are no typos and grammatical errors in the QR website. Check whether the latest version of the company logo has been used. Scan the code on different mobile devices. The QR code website is ready to be published after ensuring no errors.
A Website QR code, also known as a URL QR code, is a two-dimensional (2D) matrix barcode that redirects users to a website when scanned. The type of QR code website is convenient for promotional campaigns, brochures, business cards, and other informational materials, as users immediately get access to a company's and individual's professional websites after scanning the code.
A Website QR code enhances user experience. Users easily access any website with a simple scan, saving time, instead of typing URLs by hand. Businesses and organizations use website QR codes in their marketing campaigns as it is faster and easier to redirect traffic to their website than having users manually type in the URL.
Having a unique QR website for an official website allows one to track vital statistics, such as the number of overall scans, unique scans, geographic location, and so much more of a scan.
Some websites' QR links redirect to specific landing pages. For instance, a brand promoting a new product adds a direct QR code for the website that takes users to the appropriate product page, allowing consumers to purchase the item easily.
The importance of a QR code for a website lies in increasing traffic and conversion rates. Using a QR code website in promotional materials allows businesses to increase their customer engagement and satisfaction. With a handy QR website, users quickly access the company website with a simple scan without inputting the whole URL.
Research shows that the number of Americans using mobile devices to scan QR codes is expected to increase and by 2025 will surpass 100 million. Businesses must use this statistic to their advantage to increase website traffic and boost online activity as more users use QR codes to access desired digital platforms.
Businesses benefit from incorporating a Website QR code in their marketing efforts in several ways. Website QR codes help drive traffic to the desired destination, creating a seamless link between the offline and online presence of the company, enhancing customer satisfaction, and improving user experience by easing the process of inputting the website URL.
Users access a brand’s website by scanning a QR code for the website URL on the product packaging and brochures, which introduces additional information, photo and video material, and other valuable information. Adding a QR website helps streamline the buying process; for example, customers who see a product photo on a billboard reach the product page and company website after scanning the code.
According to Statista, 52.6 million smartphone users in the US scanned a QR code on mobile phones in 2019, with the amount growing to 75.8 million users in 2021. The number is projected to increase to 99.5 million users in 2025.
With the expected number of consumers scanning QR codes using mobile devices rising, businesses greatly benefit from using a QR code a website to build brand awareness by directing customers to the official website where they learn more about the brand, backstory, and company mission.
Another valuable trait of a QR code for websites is its trackability, providing an opportunity to track the scanner’s information. QR codes have two types: static and dynamic. Static QR codes are not trackable; however, dynamic are the trackable ones, allowing businesses to gain more insights into their audience.
QR Code Creator lets its users see the following information once their QR code of a website has been scanned:
Total scans. The overall number of scans, including repeating scans made by the same users and devices.
Unique scans. The number of scans made from different accounts and phones.
Scans by operating system. The devices used to scan the QR code of the website.
Scans by countries and cities. The location of the Website QR code scanners.
All this information is beneficial to businesses as it helps understand customer behavior.
Business owners have the option to change the destination of their QR code URL. Redirecting customers to a website’s review page helps increase the number of reviews. People trust public opinion, and it helps make consumer choices. Some studies show that 49% of online shoppers trust online reviews when making a purchase.
The advantages of a Website QR code are listed below.
The disadvantages of the Website QR code are listed below.
For more details on avoiding this issue, check out our blog article on blurry QR codes.
To create a QR code for a website, use the services offered by QR Code Creator and follow the instructions provided below.
Encourage users to interact with the QR code website by adding an enticing call to action (CTA). Consider which CTA best speaks to the target audience and aligns with the brand voice, and the primary action the users need to take.
Creating the Website QR code by harmonizing it with the company's branding allows consistency among marketing tools. Ensure there are no typos and grammatical errors on the QR website. Check whether the latest version of the company logo has been used. Scan the code on different mobile devices. The QR code website is ready to be published after ensuring no errors.
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The longevity of a QR code depends on the type of Website QR code being utilized. Static QR codes do not expire, while dynamic QR codes are accessible depending on the creator’s active subscription plan. Dynamic QR codes allow businesses more flexibility, as they are easily customizable and updatable, also providing an opportunity to track visitors’ data, like number, location, and time of scans. Website QR codes are no longer active if the subscription plan has expired and has been canceled.
A Website QR code can be fraudulent when a scammer directs the users to a spoofed website. Unaware of fraud, users input personal information, such as credit card information, which is appropriated by the scammers. In some instances, the Website QR code installs malware that steals sensitive data. Users must be wary of online theft and visit only official websites by inspecting the URL for misspellings first.
Content Manager
Sariyya is a dedicated content manager at QR Code Creator, where she leverages her passion for technology and creativity to craft engaging and informative content. With a keen eye for detail and a knack for making complex topics accessible, Sariyya ensures that each piece she writes not only informs but also inspires. Her commitment to excellence and continuous learning drives her to stay at the forefront of industry trends, making her an invaluable asset to the QR Code Creator team.
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