Did you know that QR codes can directly impact sales with various print examples?

Yes, it's true. This is because excellent printed QR codes can sell themselves by being easily scannable. The main thing is to create these QR codes and deliver them to people through various channels. Many brands do this very well. They promote and sell their products through various printed QR code campaigns, receive feedback about their business, facilitate online sales, and much more.

I recommend continuing to read our blog to learn why printed QR codes are so effective, how brands use them, and the ideal conditions and sizes for them. After this, you will also want to create a QR code campaign.

Let's get started!

Why are Printed QR Codes used?

Let's change this question and ask why not to use printed QR codes. QR codes have been a technology that has been loved and widely used by people in recent years. Almost every sector uses QR codes extensively nowadays because they know that not using such an affordable yet effective technology would be to their detriment!

Return to our first question and explain why printed QR codes are used.

• QR codes transmit information efficiently: This process is so simple that the user just takes out their phone and scans a QR code. The only two things needed are a phone and a printed QR code nearby. Access to the information is granted as soon as the code is scanned, and the business benefits.
• QR codes can contain a lot of information: A URL, PDF, social media accounts, text, email, phone, Wi-Fi, and much more. This shows that a printed QR code works for transmitting all kinds of information, which is why printed QR codes can be seen everywhere at all times.
• QR codes are used for advertisements: They are the most used technology in marketing. It has become impossible to imagine any sector's marketing without QR codes. Moreover, brands prefer to use printed QR codes for the most creative campaigns. We can see a printed QR code on a brochure, billboards, and posters at every moment and every step.
• QR codes are printed on various materials: You can see QR codes on paper, metal, fabric, glass, and virtually everywhere. QR code promotional products are specially printed on various materials.

Exciting Examples of Printed QR codes by Famous Brands

Brands use QR codes with their desired creativity for various purposes, spanning sectors from automotive and clothing to food and many others. This is because QR codes are a technology that can be adapted and applied to any industry. Now, look at examples of five world-famous brands that use QR codes in the most exciting and valuable ways.

Lego

Lego is one of the brands that uses QR codes interactively and interestingly. By scanning the instruction QR code in Lego, it's possible to easily register and track Lego sets and earn Lego Insider points. This interactive method is one of the creative and beneficial uses of QR codes.

Audi

Audi is a world-renowned brand that extensively uses QR codes. They use QR codes, especially in marketing campaigns, for virtual test drives, learning the detailed features of cars, and many other purposes. Audi also uses QR codes to connect to the myAudi app to start the user setup process, making the QR code unique to each user.

Calvin Klein

Calvin Klein's use of QR codes gained much attention in one of their advertisements. By scanning the QR code displayed on giant billboards, users were taken to a video advertising jeans, considered one of the bold advertisements of that time. This shows that Calvin Klein prefers QR codes for outdoor advertisements.

Toyota

Toyota initially created QR codes to track the inventory of car parts and now uses them extensively for various purposes. For example, Toyota uses QR codes widely to connect cars to phones. Connecting a Toyota car to a phone can be done simply by scanning the QR code on the car's screen. The brand uses QR codes in advertising campaigns to provide detailed car information.

Victoria’s Secret

Victoria’s Secret always uses QR codes in advertising campaigns. However, it had a special campaign that used QR codes such as "Sexy QR Codes," which attracted much interest. In this campaign, the QR codes were extensively scanned because they were placed on a model's nude body, and people were curious about what they would encounter when they scanned the codes. Therefore, these highly scanned QR codes are considered one of the most effective campaigns.

What Should be Considered when Creating Effective Printed QR code Campaigns?

To create an effective printed QR code campaign, everything from developing the QR code to scanning it must be thoroughly considered. The more appealing and easily scannable the QR code is for the user, the more beneficial it will be for the business.

Let's examine the factors contributing to creating great printed QR code campaigns.

• Purpose: The purpose of creating a QR code is very important because the type of QR code, where it is displayed, and almost everything depends on the initial purpose. Once you are sure what will be done with the QR code and what type of campaign will be created, the type of QR code is selected and created with the right content.
• Design: Transmitting information in the QR code to the customer is essential for the business, but how can we make this QR code more scannable for more people? The answer lies in the design of the QR code. The more attractive and eye-catching the design is, the more people will scan, like, and share it. It's also important not to forget branding in the design aspect.
• CTA (Call to Action): The next factor after the design is the CTA, which invites customers to scan the QR code. A striking and compelling CTA can make a big difference.
• Various marketing channels: Use the QR code in campaigns to provide information and lead to multiple marketing campaigns, enhancing the connection with the customer. For example, a QR code used in a campaign can lead the customer to social media accounts, gaining more followers.
• Testing the QR code: To complete an effective QR code campaign, you must ensure that the QR code works fully, which requires several testing stages. One device should not be enough for this; the QR code should be scanned multiple times with different devices and under various lighting conditions to be sure it works perfectly. Additionally, the location of the printed QR code is one of the crucial factors.
• Informing people: QR codes have become a technology everyone knows about. However, if you think your audience is unaware of how the QR code works, you must inform them and explain in detail how to use it to achieve the desired effect from your campaign.

How to Put a QR Code on a Flyer

To put a QR code on a flyer, 4 steps are listed below.

1. Create a QR code with QR Code Creator. QR codes can be created for various purposes using QR Code Creator, which has many solution types. You select the desired solution type for the flyer, enter the information, design the QR code, and it's ready in a few seconds.
2. Create a flyer in your desired design. After creating the QR code, the next step is making the flyer. This can be done quickly through various print companies or using many apps and programs.
3. Add the QR code to the flyer. The QR code image is added to the flyer to display the QR code on the flyer.
4. Print the flyer. Finally, the flyer with the QR code is ready and printed. It can be used anywhere, anytime, and for any purpose.

3 Tips to Attract Customers with Printed QR Codes

Attracting customers with QR codes is difficult because the environment is already full of them. People see them everywhere and don't have a particular reason to scan all of them. Therefore, it is necessary to motivate people to scan QR codes. When this is achieved, any QR code campaign will be scanned by many people and will be successful. So, what must be done for QR codes to be attractive and more frequently scanned? We can answer this question with 3 tips.

1. Make people feel special.

The QR code should make the customer feel special because, in this case, it becomes interesting for the customer, and they will scan it. For example, if a special campaign is being held, a CTA can be prepared to encourage the customer to scan. If the word "you" is used in the CTA, the customer perceives it as a direct address to them, which creates a desire to scan. Therefore, special attention should be given to creating CTAs that make customers feel special.

2. Offer something.

If you notice, the most scanned QR codes offer something to people. They are most commonly used to provide discounts. When the QR code's CTA mentions that it offers some gift, discount coupon, or even something very small, people are inclined to scan it, and many do.

3. Arouse curiosity.

The last and perhaps the most crucial part is presenting the QR code in a way that arouses curiosity. Sometimes, QR code creators think that if the QR code itself has an exciting design or color, it will significantly influence scanning. However, the main point here is how the QR code is presented. If the QR code is offered on a poster or billboard containing a secret message, and people don't know what they will encounter when they scan it, it creates curiosity. Therefore, it is necessary to present the QR code on content that is as interesting as possible according to the sector.

How Much Maximum Benefit Can Be Obtained for a Business with Printed QR Codes?

If you are expecting a specific number to know the benefit obtained with printed QR codes, don't wait. If you think about the details, you will see more each time. This benefit varies according to the sector and how and where the QR code is used. Let's take a look at some examples one by one.

First, printed QR codes increase customer engagement and loyalty, a benefit for a business that goes beyond numbers. A customer who easily accesses a campaign with a QR code and receives the necessary information in seconds through the QR code provides infinite benefits to the business.

Second, printed QR codes that facilitate access to the website for online sales continuously increase sales and overall conversions, providing benefits in large numbers that vary from business to business.

Third, placing information inside a single printed QR code instead of printing it on numerous papers significantly reduces the print cost, allowing the business to obtain considerable benefits.

Fourth, QR codes allow check-in, verification, and payments to be completed in seconds without the hassle of waiting in line, especially at events. This provides immense time benefits for both the business and the customer.

Fifth, after the QR code is scanned, the data obtained on the dashboard allows for better customer targeting, providing the company with endless benefits.

Sixth, because printed QR codes are printed in many places, they increase brand awareness, and customers continuously see them. This results in increased recognition and sales benefits.

Seventh, printed feedback QR codes obtain invaluable customer feedback, which pushes the business towards further positive development and offers tremendous benefits to the company.

What Size should a QR Code be?

The QR code size for print should be 2 x 2 cm (0.8 x 0.8 inches) because this is the ideal size for printing. Sometimes, QR codes are printed in various sizes without considering the special design and other purposes, which directly affects the scanning process. Even if people try to scan from a distance or up close, it becomes impossible due to the incorrect size. Therefore, printing the QR code in the ideal size is necessary.

How Big do QR Codes Need to be?

There is no exact information on how large a QR code can be because the QR code can be as large as needed to make the scanning process possible. For example, on a giant billboard, a QR code can be 20x20 centimeters (8x8 inches), but you will never see a QR code of this size on the packaging. This is because each material requires a QR code of an appropriate size. Imagine a small package entirely covered by a QR code or a QR code so small on a large billboard that it cannot be seen with the naked eye. Even reading about this seems impossible, and indeed, it is impossible to implement such a thing.

How Small Can You Print a QR Code?

QR code minimum size is for print 1x1 cm (0.4x0.4 inches), which is especially suitable for QR codes used on packaging. However, printing QR codes this small is not recommended because it can affect the scanning process. Imagine preparing a small QR code to fit in a limited space and including all necessary information, but no one can scan these QR codes. Considering this negative impact, paying attention to the size when choosing a QR code is essential.

I hope we have adequately explained the importance of printed QR codes, especially in our tips on creating an effective printed QR code. Using them, you can follow trends, choose the right marketing channels, and reach your goal.

Regarding an effective campaign, QR codes are one of the most effective!