QR Codes for Nonprofits: Revolutionizing Donation and Awareness Efforts

Ilaha Mammadova

Apr 05, 2024

7 min read

QR codes for Non-Profits

From the dawn of time, one of the most admirable acts of humanity has been the creation of non-profit organizations. These organizations are not driven by profit but rather by a specific goal they work tirelessly to achieve.

However, this process is far from easy. Collecting the necessary funds and reaching donation goals requires hard work, and even severe obstacles can be encountered. To increase donations, non-profit organizations must earn the trust and belief of the public.

Who would donate money to an organization that does not provide any tangible benefit to anyone?

No one, of course.

There are some ways for non-profit organizations to raise funds and gain more supporters, in addition to increasing people's trust in them, all to achieve their goals. Is there a way to do this quickly?

Yes, with just one code.

The code?

Yes, The QR code!

Which digitizes their entire operation!

Let's start looking at the unbreakable connection of non-profit organizations with QR codes!

Why do non-profit organizations need to use QR codes for donations?

In today's fast-paced world, people don't want anything that takes up their time. This is why non-profit organizations require a "Quick Response" solution. In an era where everything is digitized, capturing people's attention and encouraging non-digital donations can be challenging. 

Potential donors may want to contribute, but long processes can tire and discourage them. However, donating and raising funds is accessible with just one QR code scan. It's a simple and efficient solution that makes it easier for non-profit organizations to achieve their goals with donation QR codes. This is the bottom line!

Almost everyone today has a smartphone, and simply opening the camera and scanning a QR code is the easiest way to donate! Also, this will help to reach their fundraising goals and spread the word to a broader audience.

Nonprofit organizations also track data that QR codes provide, and this data is beneficial in special events and projects. By analyzing this data, non-profit organizations can identify the institutions or individuals who donate the most and develop projects that will benefit more people in the future. Furthermore, one of the benefits of QR codes is that they can be easily edited as needed.

If changes need to be made to the QR code data used for donations, creating a new QR code is unnecessary. Non-profit organizations can make the necessary adjustments to the data on their dashboard without reprinting anything. Updating everything would be more cumbersome and time-consuming if the data were printed as text instead of a QR code.

However, given the limited budgets of non-profit organizations, it is not always feasible to print and update materials regularly. This is another reason why donating QR codes is an ideal choice for non-profit organizations.

How to use QR codes for donations in non-profit organizations

There are some special events for non-profit organizations that they must participate in to raise funds, reach more people, and reach the donation goal.

These include:

  • Fundraising campaigns
  • Auction events and programs
  • Galas

Raising funds will be much easier with QR codes in these events. But how should non-profit organizations promote the QR code in these events to get donations?

There are many ways to do this:

  • Display
  • Brochure
  • Booklet
  • Flyers
  • Banners

All printed materials should be prepared in advance to promote non-profit events successfully. Including an eye-catching QR code on well-designed marketing materials will make it easy for everyone to donate to the non-profit organization with just one scan. It's a perfect solution!

So, placing the QR code on promotional materials is essential. Additionally, using QR codes during registration for these events can streamline the entire process. By creating a unique QR code for registration, participants can easily scan it and be directed to the registration page.

The registration process takes only a few seconds.

How to create a QR code for donations

Using the QR code creator, it is possible to create a QR code for non-profit organizations easily.

  1. Select the QR code solution that wants to create.
  2. Enter all the necessary information.
  3. Generate a QR code.
  4. Customize by choosing the style.
  5. Download the QR code.

The QR code is ready to reach more people and get more donations!

How to use business cards for non-profit organizations

A business card is a practical way to share personal information with others, which is an excellent option for non-profit organizations. With the vCard QR code, non-profit organizations can easily share their information with others with just one scan. This method is one of the simplest and most effective ways to establish new and beneficial collaborations.

In addition, non-profit organizations that prefer printed cards still have a perfect opportunity to encourage donations through QR codes. Printing the donation QR code on their cards makes donating with a single scan even more convenient.

8 ways to promote your NGO with QR codes for donations

Non-profit organizations need to be recognized more to reach the donation goal as the number of donors increases. In these ways, it is possible to promote the activities of non-profit organizations faster.

Let’s look at it!

1. Video

Non-profit organizations can effectively promote their activities by creating engaging video content. Through these videos, they can easily share information about their work, general activities, and the support they provide to people.

By incorporating a QR code, people can conveniently access this information and learn more about the organization.

So they can make informed decisions about whether or not to donate.

2. Sponsors

Non-profit organizations often have sponsors for various projects. Also, sponsors have a large audience in their respective fields. Sponsors can help promote the organization's donation efforts by posting a QR code on their website.

When visitors access the sponsor's website, they can see the donation QR code and conveniently donate by scanning it.

This is not limited to the sponsor's website; it can extend to the products they sell.

Incorporating a QR code on these products can reach more people and potentially increase donations.

3. Podcast

Non-profit organizations can produce podcasts related to their activities, effectively sharing information with their audience.

These podcasts can be used to discuss the organization's projects and plans for the future, offering in-depth insights into its activities. Alternatively, organizations may use podcasts to appeal for support from the public.

In such cases, a QR code can be a handy tool, allowing people to scan and access the podcast for more information easily. This simple and convenient method of accessing podcasts can be an effective way for non-profit organizations to engage with their audience and share their message.

4. Feedback

Imagine a significant fundraising event has just concluded, and non-profit organizations should understand attendees' opinions on the event. Knowing what people liked and disliked and what could have been done better is essential for improving future events. One of the most effective ways to gather feedback is by utilizing a feedback QR code.

Attendees can easily scan the QR code and be directed to a feedback form. This method enables attendees to express their opinions, allowing non-profit organizations to gain valuable insights into what went well and what requires improvement.

With this information, non-profit organizations can make the necessary changes to create even more successful events in the future.

5. Social media

Social media platforms are an excellent way for non-profit organizations to communicate their activities to a broader audience. In this digital age, where people spend the majority of their time on social media, organizations can use a social media QR code to consolidate all of their social media accounts into one code.

This allows people to access the organization's social media accounts with just one scan. By doing so, people can comprehensively understand the organization's activities and initiatives. This efficient method of sharing information helps non-profit organizations to expand their reach and increase their engagement with the public.

6. Petition

Non-profit organizations may call upon individuals to sign petitions and show their support when necessary. Creating an online form and preparing a Website QR code allows people to join the petition with just one scan effortlessly.

Additionally, this approach can be used with printed materials as well. A QR code printed on materials, such as flyers or posters, can enable people to access the form easily.

By scanning the code, individuals can quickly and efficiently show their support, making it convenient and practical for non-profit organizations to engage with the public.

7. Address or contact information

A QR code can be an effective solution when providing individuals with event-related contact or address information.

Non-profit organizations can create a Location QR code by embedding a Google Maps link of the address within the code.

This approach helps non-profit organizations streamline the process of providing essential information to the public, reducing the risk of confusion or miscommunication.

8. Local businesses

To promote QR codes for donations, non-profit organizations can collaborate with local businesses. Local businesses can even display the QR code on the walls of their offices.

So, individuals can quickly and conveniently donate by simply scanning the code. This approach helps non-profit organizations reach more people, allowing them to increase their visibility and inform more individuals about their activities.

Which nonprofit organizations have used QR codes?

Here are the real examples! Let’s look at which nonprofit organizations have used QR codes.

London’s Air Ambulance charity

London's Air Ambulance is a charitable organization that deploys highly skilled medical professionals to assist individuals in London who have sustained severe injuries.

During Air Ambulance Week 2020, the organization set an incredible example for street advertising using QR codes on boards.

By simply scanning the QR code, people were able to donate easily.

Juvenile Diabetes Research Foundation

JDRF is the largest nonprofit organization that funds research on type 1 diabetes and provides numerous services.

Firstly, they incorporated QR codes in their brochures for their seasonal walks.

Then, they introduced QR codes for meeting requests. According to the organization, this approach proved to be highly effective and progressive for them.

NeighborWorks America

NeighborWorks America is a community development organization that supports the growth and progress of communities.

They utilized QR codes linked to their training calendar in one of their displays.

By scanning the code, individuals could easily access and view upcoming training events on their mobile devices.

National Aquarium

The National Aquarium inspires individuals to protect the world's aquatic treasures.

In their exhibits in Baltimore, they have incorporated QR codes that link to videos about personal stories and how the organization has helped over time.

This approach lets visitors easily engage with the exhibits and learn more about the National Aquarium's efforts to protect aquatic life.

The Big Wild

The Big Wild plays a crucial role in protecting nature.

The organization printed posters with QR codes to encourage donations and distributed them throughout seven Canadian cities.

By scanning the code with their mobile devices, individuals could access a donation form directly on their phones. This approach made it easy for people to contribute to the cause and support The Big Wild's conservation efforts.


QR codes are indispensable for non-profit organizations, enabling them to convey information quickly.

Nonprofit organizations can create and promote QR codes for donations, encouraging people to donate more and using QR codes to communicate information about the organization's activities.

The fast and easy process saves people time and effort, making it more likely for them to engage with the organization. The benefits of QR codes are more significant for non-profit organizations.

This is just a small code, but have a great impact!

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