Proven Way: How To Use QR Codes For Podcast Marketing

Ilaha Mammadova

Mar 05, 2024

5 min read

QR codes for podcast

Podcasts have been trending for a long time, with listeners and creators increasing daily. It's so convenient to listen to podcasts while we work with headphones in our ears. We can get the information without getting tired just by listening.

Amazing, isn’t it?

The content can be scientific, funny, romantic, or informative. With the increasing number of podcast listeners, finding all kinds of podcasts we want is becoming more accessible. The QR code comes to the rescue to make this process even easier!

We see QR codes everywhere. They are also the perfect solution for podcast marketing. With just a quick scan, listeners can be transported to their favorite podcast. This is the magic of QR codes!

We will see how to promote podcasts using QR codes and experience this magic!

Why is a QR code used for podcast marketing?

If you're looking to expand your audience and make your podcasts more accessible to people, you're in the right place. Stay here, and let's start learning how to use a QR code for podcast marketing and how to promote podcasts in the simplest way possible!

Podcasts make our lives easier. We can listen to them at any time and any place.


No problem!

We can listen to our favorite podcasts all the way.


Again, no problem!

We choose the podcast topic that is most enjoyable to us and continue to cook. The versatility of podcasts allows us to choose topics that interest us. Many businesses also start great podcasts and try to grow them to reach their target audience. They use different marketing strategies to succeed in that mission.

And one of them is…you’ve probably guessed which one we’ll discuss today.

Yeap, QR codes.

By using QR codes, you can effectively reach your target audience.
QR codes are becoming increasingly prevalent as they offer a convenient way to go digital. Also, comfort is a top priority for people, and QR codes provide just that. They can quickly access and listen to your podcasts with a simple scan.

How to make a QR code for podcast marketing, and what solutions can be used for promoting this?

We have arrived at the exciting part, creating a QR code! Making a QR code for your podcast is incredibly easy with the help of a QR code creator. You just need to input the necessary information, and in a matter of minutes, you'll have your custom QR code.

But to make a QR code for the podcast, you should know what solutions you can choose. Let's discuss the different solutions for creating and promoting your QR code.

There are five various options for assigning a QR code to a podcast.

  • Spotify QR code: The process is very straightforward. Simply generate your QR code by placing your Spotify link and sharing it.
  • App QR code: This option lets you get your audience through a call to action. When someone scans the QR code, it will redirect them to the Apple or Google Play store, allowing them to promote your podcast.
  • Social media QR code: You can create a social media QR code. Scanning the QR code will redirect people to your podcast's social media page to learn more and connect with you.
  • vCard QR code: vCard QR code is another option to share your information and links easily. Fill in your information, including your podcast's Spotify or social media account links, and place it on the vCard. People can access and contact you by scanning the vCard QR code.
  • MP3 QR code: If you believe your podcast is worth listening to and want to give your listeners a sneak peek of what's to come, you can use the MP3 QR code solution. Convert a part of it into a QR code and share it to promote your podcast.

This way, people can taste your podcast and decide whether they want to keep listening.


Generate your podcast QR code now!

Easily generate a QR code for your podcast and make it simple for listeners to tune in. Share your episodes with a scan and grow your audience effortlessly!

How to use a QR code for podcast marketing

How to use a QR code for podcast marketing

You can generate a QR code for your podcast and make it accessible to your audience through various marketing tools. This can be print materials or digital platforms:

  • Billboards: Too much text on billboards isn't an effective marketing strategy. A few simple sentences and a big, eye-catching QR code on a billboard can do the trick.
  • Posters: Posters are also an excellent option for promoting. Place a well-designed QR code on your poster and reach your target audience.
  • Business Cards: Promote it by adding the QR code to your business card and place a Spotify link or social media link in this QR code.
  • Website: With so many people visiting your website daily. Ensure they see your QR code.
  • Social Media: Social media plays a crucial role in our lives, so it's an indispensable promotion option.
  • Videos: If you also share videos on YouTube or have connections with YouTubers, promote your podcast by placing the QR code under the video.
  • Email: Reach your desired audience by adding a QR code to your email signature and sending it out.

What industries can use a QR code for podcast marketing?

Dear industries, no need to fret about podcast marketing anymore. You have the best promotion tool - the QR code! More industries share podcasts and try to promote them.

Let's take a look at them one by one:

  • Finance: Money! It plays a crucial role in every aspect of our lives, including podcasts. And it's no surprise that the finance sector has many podcasts. A simple search on Google will showcase the results. So, how does the finance industry reach its target audience? They search for effective ways to promote them. One of the best ways to do so is using a QR code. They can promote their podcasts through popular magazines, posters, newspapers, or social media by placing a QR code for their listeners to scan and access.
  • Entertainment: For those who love fun and great entertainment, talented teams in the entertainment sector create tons of amazing podcasts! QR codes are ideal for the entertainment industry to reach even more lovers. By creating and promoting a QR code, they can make their podcast even more accessible.
  • Fashion: QR code podcast marketing can be easily applied to the fashion industry. Women are increasingly interested in listening to podcasts about fashion. So, workers in the fashion sector put a QR code on their packages and promote them. People see the QR code in the package when they buy clothing and, with scanning, can listen to podcasts.
  • Gaming: For those fully engaged in gaming, from the moment they wake up in the morning until they go to bed at night! How about listening to a podcast while still playing? Of course, this is awesome! Podcasts for the gaming sector are growing every day. To promote them, the gaming sector also uses a QR code. They choose different solutions and promote them with a QR code.
  • Museums: Museums are known for inviting different people and sharing podcasts by interviewing them. The perfect way to promote them is with a QR code! Links to podcasts are placed on tickets, and people can easily scan and listen.

What are the extra benefits of QR codes for podcast marketing?

We love the benefits so much. But extra benefits are valuable, like diamonds! Let’s look at these benefits:

  • Create your style: With the QR Code Creator, you can choose from various colors, shapes, and styles to create a QR code that fits your brand’s image.
  • Track your scans: You can track how many people have scanned your QR code, when they scanned it, where they are located, what device they used, and more. This information can help you better understand your audience.
  • Edit your QR code: If you need to change the information in your QR code, you can easily do it from the dashboard. No need to start from the beginning; simply edit your information, and you'll see the changes when you scan your QR code.


In conclusion, we've uncovered the secret weapon for boosting your podcast marketing: QR codes. These little codes are a surefire way to get your podcast in front of more people and expand your audience.

It's easy to incorporate QR codes into your marketing strategy, too - just add them to your billboards, posters, business cards, website, social media, videos, and emails to get more eyes and ears on your podcast. So, whether you're a seasoned podcaster or just starting, QR codes are the way to go.

And the best part? You can create your QR code with a QR code Creator - it's as easy as pie!

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Content Manager

Ilaha Mammadova

As an experienced content manager, Ilaha specializes in crafting SEO-friendly content that blends creativity and strategy. With a passion for delivering high-quality, engaging content, Ilaha focuses on innovative ideas to help brands elevate their digital presence. Her dedication to excellence ensures that every piece ranks well and resonates with the target audience, making a lasting impact. In her free time, she enjoys singing a song and capturing moments through photography, adding an extra touch of creativity to everything she does.

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