How Pre-printed QR Code Labels Enhance Customer Engagement

Gunel Ismayilova

Nov 27, 2023

6 min read

Pre-printed QR code Labels

A pre-printed QR (Quick Response) code label is a ready-to-use QR code sticker intended to be applied to the objects, allowing quick access to the encoded information by scanning the QR code. Pre-printed QR code labels exist to streamline and simplify sharing information, accessing digital content, improving customer engagement, and enhancing various business operations. Pre-printed QR code labels work by incorporating already generated QR codes into a label surface, enabling users to access digital content or perform specific actions.


The benefits of pre-printed QR code labels include enhanced user experience, increased engagement and interaction, efficient information dissemination, improved marketing and promotional opportunities, traceability and authentication of products, integrated analytics and data tracking, cost-effectiveness, time-saving convenience, easy implementation, high-volume labeling, and transactions and information sharing.


The challenges of pre-printed QR code labels involve limitations in scanning capabilities, technical issues with print quality and label damage, lack of awareness and education about QR codes, and concerns related to security and privacy.


Different types of QR codes are pre-printed to serve specific purposes, such as Website QR codes for website access, vCard QR codes for contact information, WiFi QR codes for connecting to a WiFi network, and text, video, SMS, social media, email, and location QR codes for various applications.


QR Code Creator allows users to create custom QR codes for printing labels and stickers.


Many businesses across different industries use pre-printed QR code tags, including restaurants, marketing, real estate, exhibitions, healthcare, tourism, entertainment, and construction.



What is a Pre-printed QR Code Label?

A pre-printed QR (Quick Response) code label is a ready-to-use QR code sticker intended to be applied to the objects, allowing quick access to the encoded information by scanning the QR code. The pre-printed QR codes function differently than long bar code labels in business settings, as they serve as custom labels offering convenient access to a wide range of online resources or information. QR codes on labels are two-dimensional (2D) bar codes capable of holding various data types, such as website URLs, contact information, product details, etc.


Quick Response codes are printed onto labels using a printing method like inkjet, thermal, digital offset, or laser printing. The QR code labels are typically adhesive-backed, allowing the codes to be easily attached to products, packaging, documents, or other surfaces.


Why Do Pre-printed QR Code Labels Exist?

Pre-printed QR code labels exist to streamline and simplify sharing information, accessing digital content, improving customer engagement, and enhancing various business operations. The QR code labels facilitate inventory management, seamless mobile payments, transactions, loyalty programs, and supply chain management. The labels come ready-made with printed QR codes, eliminating the time and effort required for code generation.


Pre-printed QR code labels ensure consistency in QR code design and information. The QR code stickers are printed in bulk with uniform formatting, making them ideal for applications requiring standardized labelings. Pre-printed QR code labels are capable of being designed with branding elements such as logos, colors, or other visual elements, allowing businesses to promote the brand while providing access to digital content or special offers. Custom labels are quickly and easily applied to products, packaging, or documents without additional equipment or software. The simplicity of the QR stickers allows businesses to adopt QR code technology without complex setup processes, making it accessible to a broader range of users.


How Do Pre-printed QR Code Labels Work?

Pre-printed QR code labels work by incorporating already generated QR codes into a label surface, enabling users to access digital content or perform specific actions by scanning the QR codes with a smartphone or other scanning devices.


The stickers with QR codes are usually mass-produced with the same QR code design and information repeated across multiple labels. Users access the data stored in custom labels by scanning a QR code using a smartphone or QR code scanner. The device decodes the encoded data once the QR code is scanned. It directs the user to the designated destination, such as a website, social media page, or digital content associated with the QR code.


Where Can These Pre-printed QR Code Labels Be Used?

Pre-printed QR code labels can be used in retail, marketing, events, logistics, healthcare, and many other industries where quick access to digital content and information is required.

QR code labels are applied to products, packaging, or shelf tags to give customers access to additional product information, reviews, or promotional offers in retail and e-commerce. QR code stickers are integrated into print materials such as brochures, flyers, and posters for marketing and advertising. The pre-printed QR code labels direct customers to landing pages, promotional videos, or social media profiles, increasing engagement and driving online traffic. The QR code stickers are often found in logistics and supply chain management applications to track and trace products, optimize inventory management, and ensure accurate shipping and delivery processes.


How to Use Pre-printed QR Code Labels

Follow the 7 steps to use pre-printed QR code labels efficiently.


  1. Identify the purpose of the QR code. Define the specific information or digital content associated with the QR code, such as website URLs, product details, promotional videos, contact information, or other pertinent data.
  2. Generate and Print QR code stickers. Create a QR code that suits the intended use with QR Code Creator, then print the code with the designated QR code label printer.
  3. Clean and prepare the surface. Clean the surface where the QR code label will be applied. Ensure the surface is dry and free of dust, debris, or moisture hindering adhesion.
  4. Peel off the label. Remove the pre-printed QR code label from the backing or liner, exposing the adhesive side.
  5. Apply the label. Align the QR code sticker with the desired location on the product, packaging, or document. Press down to firmly adhere the label to the surface, avoiding wrinkles or air bubbles.
  6. Scan the QR code. Open the QR code scanner app on the smartphone or activate the camera app's QR code scanning feature. Hold the device's camera steady and position the camera over the QR code label, ensuring the entire code is within the frame.
  7. Check out the content. Look at the information embedded in the QR sticker, such as a website, video, or document.

Repeat the process for each pre-printed QR code label, ensuring proper placement and scanning to access the relevant information. Consider the intended use and placement of the QR code labels to maximize their effectiveness in providing valuable information, enhancing user experiences, or achieving specific goals within a business or personal context.


What are the Benefits of Pre-printed QR Code Labels?

Pre-printed QR code labels offer several benefits in various contexts. Here are some of the key advantages.


  • Enhanced user experience: QR code stickers provide a convenient way to access additional information or digital content related to a product, service, or business. Users quickly access websites, videos, promotional offers, contact details, or other relevant information by scanning the QR code, enhancing their overall experience.
  • Increased engagement and interaction: QR code labels encourage engagement with customers or users by providing interactive experiences. Labels allow businesses to bridge the gap between offline and online platforms, enabling users to easily connect with digital content, participate in promotions, or share feedback.
  • Efficient information dissemination: Pre-printed QR code labels enable businesses to share extensive information compactly. The 2D barcode stickers store a wide range of data, including product specifications, instructions, pricing details, or nutritional information, eliminating the need for lengthy printed materials and enhancing the accessibility of information.
  • Improved marketing and promotional opportunities: QR code stickers are a versatile marketing and promotional activities tool. Businesses incorporate QR code labels into advertising materials, product packaging, or signage to offer exclusive discounts, access to loyalty programs, or engage customers with interactive campaigns to attract attention, drive conversions, and measure the effectiveness of marketing efforts.
  • Traceability and authentication of products: QR code labels track and trace products throughout the supply chain, ensuring authenticity and enhancing security. Businesses and consumers verify product origins, detect counterfeit items, or access detailed production information by scanning the code.
  • Integrated analytics and data tracking: QR tags enable businesses to gather valuable data and insights about user behavior, preferences, and interactions. Companies measure campaign effectiveness by analyzing Dynamic QR code sticker scans, identifying customer trends, and making data-driven decisions to optimize marketing strategies and enhance customer engagement.
  • Cost-effective and versatile solution: Pre-printed QR code labels are cost-effective for all businesses. The 2D barcode labels are quickly produced, customized, and integrated into marketing materials or product packaging. The versatility of QR code labels allows for a wide range of applications across industries, making labels a valuable asset for organizations seeking innovative ways to connect with the audience.
  • Time-saving convenience: Pre-printed QR code labels eliminate the need for manual code generation or customization every time. The stickers come ready-made with printed QR codes, saving time and effort in labeling.
  • Easy implementation: Pre-printed QR code labels are easy to deploy. QR stickers are quickly applied to products, packaging, or documents without additional equipment or software. Simple setup processes let businesses adopt QR code technology without complex setup processes.
  • High-volume labeling: Pre-printed QR code labels are easily produced in large quantities, making them suitable for high-volume labeling. The scalability benefits industries with extensive product lines or businesses that require labeling numerous items.
  • Contactless transactions and Information sharing: Pre-printed QR code labels enable touchless transactions and information sharing in the era of contactless interactions. Restaurants have QR code labels on tables, allowing the customers to scan and access menus, place orders, or pay using mobile devices.

What are the Challenges of Pre-printed QR Code Labels?

Listed below are the Challenges of Pre-printed QR Code Labels.


  • Scanning limitations: QR codes require scanning with a compatible device, such as a smartphone with a QR code scanner feature. Not all users have the necessary technology or knowledge to scan QR code labels, which limit the effectiveness in specific target markets or demographics.
  • Technical issues: Stickers with QR codes sometimes encounter technical challenges that affect scanning and decoding. Typical problems include low-quality printing, damaged labels, poor lighting conditions, or incompatible scanning apps. Such technical difficulties tend to frustrate users and hinder the seamless scanning experience.
  • Misplacement or damage: Pre-printed QR code labels are sometimes accidentally placed on surfaces that are difficult to scan or prone to damage. For example, curved or uneven surfaces result in distorted QR code patterns that are difficult to scan. Wear and tear or exposure to harsh conditions damage or render QR codes unreadable.
  • Lack of awareness and education: Some users are unfamiliar with QR codes' functionality or unsure how to scan the codes, despite the widespread use of QR code tags. Lack of awareness or education limits the adoption and effectiveness of pre-printed QR code labels, requiring companies to instruct and inform users.
  • Security and privacy concerns: Pre-printed QR code labels present security and privacy risks if implemented incorrectly. Malicious actors are able to create counterfeit QR codes or manipulate existing ones to redirect users to phishing websites or collect personal information. Businesses must take precautions to ensure the authenticity and integrity of the QR codes to mitigate potential risks.

What Types of QR Codes Can be Pre-printed?

Various QR code types can be pre-printed to serve different purposes and applications. Here are some common types of QR codes that can be pre-printed.


  • Website QR codes: Pre-printed Website QR codes contain a website address or URL. Users are redirected to a specific webpage or online content when scanning the Website QR code label. URL QR code labels are commonly used for marketing, allowing businesses to direct users to websites, landing pages, promotional offers, or product information.
  • vCard QR codes: Vcard QR code labels store contact information, such as names, phone numbers, email addresses, and company details. A user's address book is automatically updated due to scanning a QR sticker. Vcard QR stickers are helpful in networking events, business cards, or any situation where quick contact is needed, like for lost items.
  • WiFi QR codes: QR code stickers for WiFi enable users to connect to a specific WiFi network by scanning the code, eliminating the need to enter network credentials manually. WiFi QR code stickers are used in cafeterias, restaurants, and other public places.
  • Text QR codes: Pre-printed QR code labels for text contain purely textual content, including messages, instructions, or any written information. The encoded text is displayed to the user when scanning the QR code label. Text QR code labels are versatile and are used for various purposes, such as sharing information, providing instructions, or delivering personalized messages.
  • Video QR code: The QR code sticker for videos provides detailed product and event promotions, specifications, or instructions and troubleshooting when scanned, simplifying the user experience. Video QR code stickers are used in educational and training materials to enhance the learning experience.
  • SMS QR codes: SMS QR codes represent a predefined text message automatically sent when the QR code tag is scanned. SMS QR code labels help generate quick responses or enable users to send pre-populated messages to a specific number.
  • Social media QR codes: QR code labels for social media open the page for links to specific social media profiles or pages, such as Facebook, Instagram, Twitter, or LinkedIn. Social media QR code labels facilitate user engagement by providing direct access to social media platforms and encouraging users to follow or connect with businesses or individuals.
  • Email QR codes: QR code labels for an email address encode an email address and pre-populated message, making it convenient for users to compose and send feedback by scanning the QR code label. Email QR code labels are commonly used on store displays, product packaging, and marketing materials.
  • Location QR codes: The QR code tags for location contain geographic coordinates for navigation or guiding users to a specific location. Location QR code stickers are placed in tourist attractions, brochures, and transportation hubs.


When Are Pre-printed QR Code Labels Not Applicable?

Pre-printed QR code labels are not applicable in certain situations where their usage is not effective or practical. One such scenario is when the target audience lacks access to smartphones or devices capable of scanning QR codes. QR codes for information dissemination fail to reach the intended audience when the technological infrastructure is limited or specific demographic groups do not have high smartphone penetration.


QR code labels are not the best option if the information to be shared is dynamic and frequently changing. Constantly reprinting and replacing static pre-printed QR stickers inefficient and costly when real-time updates or time-sensitive information is needed. Creating (generating) Dynamic QR codes for labels or stickers using QR Code Creator to update or edit encoded information is recommended.


What Business Types Use Pre-printed QR Code Labels?

Many different businesses across different industries use pre-printed QR code labels. A few examples are listed below.


  • Restaurants and Food Services: Pre-printed QR code labels are utilized on menus, table tents, or flyers to give customers quick access to digital menus, online ordering platforms, or delivery services in the food industry. Customer feedback or loyalty programs are made accessible with personalized labels.
  • Marketing and Advertising: Businesses across various industries use pre-printed QR code labels for marketing and advertising campaigns. The QR code labels are placed on printed materials such as brochures, posters, or flyers to direct customers to specific landing pages, promotional videos, or social media profiles.
  • Real Estate: Real estate agencies often incorporate pre-printed QR code labels on property signage, brochures, or flyers. Scanning the code allows potential buyers or renters to access virtual tours, property details, or contact information for further inquiries.
  • Exhibitions and Museums: Exhibitions, museums, and galleries use pre-printed QR code labels to provide visitors with additional information about displayed artworks or artifacts. Scanning the QR code tags offers access to multimedia content, detailed descriptions, or interactive experiences related to the exhibits.
  • Healthcare and Pharmaceuticals: Pre-printed QR code labels are used on medication packaging to give patients detailed dosage instructions, potential side effects, or drug interaction information in the healthcare industry. The QR code stickers are used for inventory management and tracking medical supplies within healthcare facilities.
  • Tourism and Hospitality: Pre-printed QR code labels are used in the tourism and hospitality industry for various purposes. Hotels place QR code stickers in guest rooms, allowing guests to access hotel services, request, or provide feedback. Tourist attractions use QR code tags to provide visitors with audio guides, multimedia content, or information about specific points of interest.
  • Entertainment and Media: The QR code tags are applicable to the entertainment and media industry. QR code stickers are used on movie posters, album covers, or promotional materials to direct users to trailers, music samples, or exclusive content. QR code labels are integrated into gaming experiences, providing users with additional in-game rewards or features.

How Does the Construction Industry Utilize Pre-printed QR Code Labels?

The construction industry effectively utilizes pre-printed QR code labels to streamline processes, enhance safety, and improve project management. The QR code labels are strategically placed on equipment, machinery, building components, and documentation to provide instant access to critical information for construction teams and stakeholders. Workers retrieve details such as maintenance history, inspection schedules, safety guidelines, and operating manuals, ensuring proper usage and adherence to safety regulations by scanning the QR code tags.


Safety is a paramount concern in construction. QR code tags at construction sites provide quick access to safety procedures, hazard warnings, instructional videos, and emergency contact information. The labels empower workers with essential knowledge and enhance their awareness of potential risks, contributing to improved safety practices and mitigating accidents. QR codes aid in inventory management and material tracking. Contractors track the movement, quantities, and locations of building components, construction materials, and supplies by labeling QR codes.


How Does the E-Commerce Industry Utilize Pre-printed QR Code Labels?

The E-commerce industry utilizes pre-printed QR code labels to enhance customer experiences and streamline operations. The QR labels are prominently used in product transparency, promotion, and loyalty programs. QR codes placed on product packaging provide customers instant access to detailed product descriptions, user manuals, care instructions, and multimedia content, enriching their shopping experience and aiding in purchasing decisions.


The QR code stickers play a vital role in branding efforts, as QR codes integrated into promotional materials direct customers to specific landing pages, promotional offers, or social media profiles. The Pre-printed QR code labels are instrumental in loyalty programs, enabling customers to enroll, access exclusive discounts or rewards, and accumulate points. The QR label fosters customer loyalty, encourages repeat purchases, and strengthens the relationship between e-commerce businesses and customers.


How Does Service Utilize Pre-printed QR Code Labels?

Service-based businesses effectively utilize pre-printed QR code labels to boost customer interactions, simplify operations, and provide convenient access to information and services. 2D square barcode labels are employed across different service industries, including professionals, home services, and financial services.


Professional service providers, such as consultants, lawyers, or accountants, utilize pre-printed QR code labels by placing QR codes on business cards, brochures, or marketing materials to give clients easy access to online portfolios, contact information, or appointment scheduling.


Customers in the home services sector access service history, warranty information, support channels, or additional service requests by scanning QR code labels on service invoices or receipts.


Banks and financial services incorporate QR code labels to maximize customer convenience. The pre-printed QR code stickers are used for mobile banking or payment transactions, allowing customers to scan the code to initiate transfers, payments, or access account information.


How Does Retail Utilize Pre-printed QR Code Labels?

The retail industry leverages pre-printed QR code labels in various ways to elevate the shopping experience, streamline operations, and drive customer engagement. The QR labels are used in-store, on products, and in marketing materials to facilitate convenient access to product information, enable mobile payments, offer promotions, and provide loyalty programs.


Customers scan QR codes on product labels or signage to access detailed product descriptions, specifications, customer reviews, and ratings. QR code tags streamline mobile payment method, reduces transaction time, and enhances convenience for shoppers, contributing to a frictionless checkout experience. QR stickers offer exclusive discounts through marketing materials and facilitate loyalty programs for repeat customers.


How Does Merchandise Utilize Pre-printed QR Code Labels?

Merchandise utilizes pre-printed QR code labels to improve user satisfaction, streamline transactions, and support marketing efforts. The QR code labels are employed on clothing items as QR code tags, integrated into payment procedures, including in promotional materials, and placed on electronic product packaging.


Customers scan QR code tags on clothes to access detailed product information, including size charts, fabric details, care instructions, and styling suggestions. The QR code labels provide shoppers with a convenient way to gather essential details before purchasing, enhancing the overall shopping experience. Companies incorporate QR codes into flyers, posters, or advertisements, allowing customers to scan the codes and access exclusive offers, discounts, or promotional campaigns.


QR code sticker printings are utilized to streamline payment procedures in merchandising. Customers initiate secure, contactless payments by scanning QR codes at point-of-sale systems. The system eliminates the need for physical credit cards or cash payments, offering customers a convenient and efficient payment option while reducing checkout time.


Are the Pre-printed QR Code Labels Reusable?

No, pre-printed QR code labels are typically not designed to be reusable. The QR code labels are generally static and remain intact when affixed or printed on a surface, such as packaging, tags, or promotional materials. The materials for printing QR code stickers for reusability, such as Everpeel materials, are available.


Generate a Dynamic QR code to update information linked to the QR code for reusable QR code labels. Modifying, editing, and reusing the Dynamic QR codes for different purposes is achievable. QR codes are able to be scanned multiple times even though the labels are not reusable.



Can you make your QR Code Label?

Yes, you can make your QR code label without any difficulty. You only need to go to QR Code Creator and select the QR code type for your label or sticker. Enter information in the required fields and customize your QR code with the customization tool. Download and print QR code stickers using the QR code label printer after completing these steps.


Do QR Codes Expire?

No, QR codes do not expire.  Static QR codes work until the information or content they link is outdated or unavailable. Maintaining the relevance and usefulness of the QR code requires regular reviews and updates.


Does the QR Code Labels be Manipulated?

No, it is not possible to manipulate QR codes on labels. It is essential to be aware that fraudsters create fake QR codes and replace the real ones with fraudulent ones. Ensure the QR code label works properly by scanning the code constantly with a QR code scanner.


The challenges associated with pre-printed QR code labels highlight the need for dynamic solutions in today's fast-paced and digitally-driven world. Businesses overcome scalability, flexibility, privacy, and security issues by recognizing the limitations of static codes and embracing dynamic QR code generation. Updating information in real-time enhances customer experiences, streamlines processes, and ensures data integrity. It is essential to prioritize robust security measures, regularly monitor and maintain QR code systems, and stay informed about emerging technologies and best practices. Using QR codes effectively unlocks new growth and success opportunities for organizations.


Make your materials better

Add editable and trackable QR Codes on anything you want with full branding and customization features.